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Libreas de patrocinio de Fórmula Uno

Las libreas de patrocinio de Fórmula Uno se han utilizado desde la temporada de 1968 . Antes de la llegada de las libreas de patrocinio en 1968, la nacionalidad del equipo determinaba el color de un coche inscrito por el equipo, por ejemplo, los coches inscritos por equipos italianos eran rojo rosso corsa , los coches inscritos por equipos franceses eran azul bleu de France y los coches inscritos por Los equipos británicos (con varias excepciones, como los coches inscritos por los equipos Rob Walker , [1] Brabham [2] y McLaren [3] ) eran verdes de carreras británicos . Los principales patrocinadores como BP , Shell y Firestone se habían retirado del deporte antes de esta temporada, lo que llevó a la Fédération Internationale de l'Automobile a permitir el patrocinio sin restricciones.

El equipo Gunston se convirtió en el primer equipo de Fórmula Uno en implementar marcas de patrocinio como decoración en su automóvil Brabham , que inscribió de forma privada para John Love con los colores naranja, marrón y dorado de los cigarrillos Gunston en la primera carrera de la temporada de 1968, el Gran Premio de Sudáfrica de 1968. Prix , el 1 de enero de 1968. En la siguiente carrera, el Gran Premio de España de 1968 , el equipo Lotus se convirtió en el primer equipo oficial en seguir este ejemplo, con el Lotus 49 B de Graham Hill inscrito con los colores rojo, dorado y blanco de Imperial Tobacco. La marca Gold Leaf. [4] [5] Con el aumento de los costos en la Fórmula Uno, los patrocinadores se volvieron más importantes y, por lo tanto, las libreas reflejaban a los patrocinadores de los equipos. [6]

La publicidad del tabaco era común en los deportes de motor; A medida que las prohibiciones se extendieron por todo el mundo, los equipos comenzaron a utilizar una librea alternativa que aludía al patrocinador del tabaco. En eventos históricos, los autos pueden usar la decoración que se usó cuando el auto competía activamente. [7]

AGS

Alfa Romeo

Alfa Romeo fue un constructor de Fórmula Uno entre 1950 y 1951, y nuevamente entre 1979 y 1985. En 1950-1951 y 1979, el equipo utilizó el color nacional italiano rosso corsa (rojo de carreras). En 1980, cambiaron a una librea patrocinada por la marca de cigarrillos Marlboro de Philip Morris . En 1984, la marca de ropa italiana Benetton se hizo cargo del patrocinio de la decoración de Alfa Romeo, que mantuvo hasta la retirada de Alfa Romeo de la Fórmula Uno a finales de 1985. Alfa Romeo regresó como constructor en 2019 con el cambio de marca de Sauber y su salida después de 2023. [ 8] [9]

alfatauri

Toro Rosso pasó a llamarse Scuderia AlphaTauri en 2020 para promover la marca de moda Red Bull AlphaTauri . Junto con el cambio de marca, el equipo ya no es un equipo junior sino un equipo hermano de Red Bull Racing . [15] El equipo pasó a llamarse RB en 2024 .

alpino

Renault pasó a llamarse Alpine F1 Team en 2021 para promover la marca Renault Alpine .

AndreaModa

Flechas

A partir de la década de 1970 y durante décadas hasta finalizar a mediados de 2002, Arrows , que fue conocido como Footwork durante algunos años en la década de 1990, tenía libreas distintivas, como el inusual patrocinio de Ruffles en Footwork, un auto completamente negro en el año 1998. temporada, y un coche naranja en sus últimos años.

Aston Martin

Aston Martin compitió en la Fórmula Uno en 1958-59. El equipo volvió a ingresar en 2021 con el cambio de marca de Racing Point por Lawrence Stroll .

ETA

benetton

Benetton Formula Ltd. fue un constructor de Fórmula Uno que participó de 1986 a 2001. El equipo era propiedad de la familia Benetton, que dirigía una cadena mundial de tiendas de ropa del mismo nombre. En 2000, Renault compró el equipo, pero compitió como Benetton durante la temporada 2001. En 2002 el equipo se convirtió en Renault F1 . De 1991 a 1993, Camel patrocinó al equipo Benetton, pero, de 1994 a 2001 el patrocinador principal fue Mild Seven .

BMS Escudería Italia

En sus años en Dallara, la Scuderia Italia corría con una decoración ligeramente similar a la de Ferrari (rosso corsa con detalles blancos y alas negras), pero antes de la absorción por parte de Minardi en 1993, cuando corría con autos Lola, tenía una decoración blanca con rojo y amarillo. llamas.

BMW Sauber

Después de haber sido proveedor de motores en la década de 1980 y nuevamente desde 2000, BMW ingresó a la Fórmula Uno con un equipo propio en 2006 después de comprar Sauber . La decoración se basó en los colores tradicionales del equipo BMW Motorsport : blanco con azul claro, azul oscuro y un poco de rojo (en un tono casi violeta). El blanco es también el color nacional original de las carreras de Alemania, mientras que el blanco y el azul son los colores de Baviera y de la propia BMW. El 27 de noviembre de 2009, BMW acordó vender el equipo nuevamente a su fundador original, Peter Sauber . [20]

Brabham

Antes de los patrocinios, Brabham corría en turquesa con una banda dorada atravesando el auto. Más tarde cambió a verde y dorado, los colores de carreras de Australia , como marca de la nacionalidad del propietario del equipo, Jack Brabham . Un coche Brabham fue el primer coche de Fórmula Uno pintado con los colores del patrocinador de un equipo cuando el equipo Gunston, como equipo privado, inscribió un coche Brabham privado en la primera carrera de la temporada de 1968 (el Gran Premio de Sudáfrica de 1968 ). [6] En 1975 y 1976, Brabham recibió el patrocinio de Martini ; en 1976, la combinación de colores cambió del blanco al rojo con ribetes en azul claro. El patrocinador principal cambió a Parmalat en 1978, y los coches conservaron una variante de los mismos colores rojo y azul. Con el cambio del equipo a motores BMW en 1982, la nueva decoración consistía en un limpio azul oscuro y blanco con una estilizada "parrilla tipo riñón" de BMW en el morro. Este esquema se mantuvo a lo largo de los años de BMW, incluso a través de un cambio de patrocinio a Olivetti en 1985, hasta 1989. (Esta representación inusual del proveedor de motores, específicamente BMW, en el esquema de color fue revivida por Williams cuando debutaron con sus propios autos BMW en 2000.) En 1989, Brabham firmó con Bioptron, una marca de Zepter International , que continuó hasta que el equipo fue comprado por Middlebridge Group. Desde entonces, ha contado con el patrocinio de numerosas empresas japonesas como Garage Italiya, empresa que importa coches italianos en Japón, Autobacs, Nippon Shinpan y Mitsukoshi. En su última temporada, Brabham corrió con los colores azul y rosa del grupo de metal japonés Seikima-II .

GP de Brawn

Después de que Honda se retirara de la F1 a finales de 2008, el jefe del equipo, Ross Brawn, luchó por encontrar un comprador para salvar el equipo y finalmente lo compró él mismo. La falta de patrocinadores dio como resultado la librea blanca, con destellos de amarillo brillante y negro. Hacia el final de la temporada, el equipo llegó a acuerdos de patrocinio de una carrera con una variedad de importantes empresas locales, incluidas Canon , Mapfre , Itaipava y Qtel .

Brawn GP dominó la primera parte de la temporada 2009, con Jenson Button ganando seis de las primeras siete carreras. A medida que otros equipos mejoraron sus autos, Brawn luchó por mantener el ritmo, pero aun así logró varios podios durante el resto del año. Su buen comienzo y su consistente final fueron suficientes para asegurar el Campeonato Mundial de Constructores en el primer (y único) intento, así como el título de pilotos con Jenson Button. Al final de la temporada, el equipo fue adquirido por el proveedor de motores Mercedes-Benz.

Carreras británicas americanas

British American Racing compitió en Fórmula Uno de 1999 a 2005. El nombre era una referencia al propietario del equipo, British American Tobacco , de ahí la decoración que incluía dos de sus principales marcas de cigarrillos. En su primera temporada, el equipo deseaba pintar sus dos coches con libreas diferentes (uno 555 y el otro Lucky Strike), pero las reglas lo prohibían. Entonces, el equipo se decidió por un diseño único de dos caras, con la librea azul 555 en el lado derecho del auto, y la librea Luckies roja y blanca en el izquierdo y un diseño de cremallera en el medio. .

Motores de carreras británicos

Los primeros coches inscritos por el equipo oficial de BRM eran de un verde huevo de pato pálido (cualquier tono de verde representaba el verde de carreras británico , el color nacional de las carreras de Gran Bretaña ), pero luego fue reemplazado por razones estéticas por un tono metálico muy oscuro de Verde gris. Los coches BRM inscritos por equipos privados no británicos llevaban sus respectivos colores de carreras nacionales . El equipo adquirió su primer patrocinio comercial importante de Yardley para la temporada de 1970 , corriendo en blanco con franjas negras, doradas y ocres en una "Y" estilizada que envuelve la carrocería del automóvil. En la temporada de 1972, el equipo se convirtió en el primer equipo de F1 patrocinado por Marlboro y en el Gran Premio de Mónaco de 1972 el equipo BRM logró la primera victoria para un coche de F1 patrocinado por Marlboro.

Caterham

El equipo Lotus, que debutó en 2010 , pasó a llamarse Caterham F1 en 2012 . Era formalmente de Malasia, pero todavía tenía una decoración dominada por el verde de carreras británico , como la decoración tradicional de Lotus durante muchos años.

colonos

En sus primeros años, Coloni contó con el patrocinio de Himont y Montefluos, dos filiales de Montedison.

Bandera

Eifelland

Eurobrun

ferrari

De acuerdo con sus raíces italianas, el equipo oficial de Ferrari siempre ha mantenido un color rojo en la tradición del rosso corsa , el color nacional de carreras de Italia , excepto en las dos últimas carreras de la temporada de 1964 (el Gran Premio de Estados Unidos de 1964 y el Gran Premio de México de 1964). Gran Premio ) cuando Enzo Ferrari permitió que el equipo NART inscribiera sus autos con los colores de las carreras nacionales estadounidenses (blanco con " rayas de carreras Cunningham " azules a lo largo) para protestar contra las autoridades de carreras italianas. Sin embargo, los coches Ferrari inscritos por equipos privados no italianos llevaban sus respectivos colores de carreras nacionales hasta el Gran Premio de Bélgica de 1961, cuando el piloto belga Olivier Gendebien inscribió de forma privada un coche Ferrari con el color amarillo de carreras belga . A lo largo de los años, el rosso corsa se ha combinado con piezas blancas y con varios esquemas de patrocinio, pero Ferrari nunca ha dejado que sus coches estén completamente dominados por la decoración del patrocinio como lo han hecho muchos otros equipos. Esto cambió en la década de 1990 cuando Ferrari reemplazó su tradicional color rosso corsa por un "rojo Marlboro", que es notablemente más claro; este color se mantiene a pesar de la prohibición del patrocinio del tabaco. Ferrari tuvo a Marlboro como patrocinador principal del equipo (rebautizado como Scuderia Ferrari Marlboro ) desde 1997 hasta el Gran Premio de Europa de 2011 y como uno de los patrocinadores principales del equipo desde 1993 hasta 2017 . Philip Morris continuó patrocinando a Ferrari como Mission Winnow en 2018 (rebautizada como Scuderia Ferrari Mission Winnow ). Ferrari volvió a sus colores rosso corsa en 2022 después de que Philip Morris perdiera sus derechos de patrocinio de decoración.

Fittipaldi

Fondmetal

Force India

Forti

Frank Williams Racing Cars

Haas

Haas entered Formula One in 2016.

Haas Lola

Hesketh

Hill

The Embassy Hill, founded by two-time World Champion Graham Hill, raced during the 1975 season with Imperial Tobacco's Embassy brand as title sponsor. The cars were predominantly white, with a red vertical stripe behind the cockpit. The team folded following the aircraft accident in which Hill, driver Tony Brise and four other team members were killed in November 1975.

Honda

Honda first raced in Formula One from 1964 to 1968. The cars were entered in an all-white livery with a red circle (duplicating the Japanese flag), the national racing colour of Japan. The company won two races but left F1 at the end of the 1968 season, before returning as an engine supplier in the 1980s. Honda in the 1990s never raced, but created prototypes like the RC100 and the RA099 tested at Suzuka Circuit. After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006. For the 2006 season, Honda continued with the BAT sponsorship with the Lucky Strike logo, but BAT pulled out for 2007. From 2007, the only logos on the car are the Honda badge, the Bridgestone logo, and the logo of Honda's environmental awareness program, Earth Dreams. For 2007, the livery itself was a picture of the Earth on a black background. For 2008, however, there are only pieces of the image of Earth on a mainly white background, as opposed to the whole of the Earth being on Honda's car.

HRT

The HRT Formula 1 Team competed for just three seasons, between 2010 and 2012. In that time, the team competed with three different liveries, this was due to a lack of sponsor continuity.

Jaguar

Jaguar used green to reflect its British nationality, just like British teams in the first decades of Formula One all used British racing green.

Jordan

Jordan Grand Prix competed in Formula One from 1991–2005. Both in 1991 and 1995 the Irish-licensed team entered cars painted in green, the racing colour of Ireland. Between 1997–2005, they were known for their distinctive bright yellow livery.

Larrousse

LEC

LEC was a Formula One team and constructor from the United Kingdom. They participated in ten Grands Prix, using a March in 1973. In 1977 they built their own car, the LEC CRP1.

Life

Ligier

Ligier always raced with the Bleu de France, the national racing colour of France, with red, black or white parts.

Lotus (1958–1994)

At the 1968 Spanish Grand Prix the Lotus, initially using the British racing green, became the first works team (second only to Team Gunston entering a private Brabham car at the 1968 South African Grand Prix)[6] to implement sponsorship brands as a livery when the possibility to do so was created in 1968. Lotus also had one of the longest sponsorship cooperations in Formula One history, making the black and gold of its John Player Special seasons (1972-1978 and 1981-1986) one of the best known liveries to this day.

Lotus (2010–2011)

The new Lotus team made its début in 2010 and was renamed to Caterham F1 in 2012. It was formally from Malaysia but still had a livery dominated by British racing green, like the old Lotus team had for many years.

Lotus (2012–2015)

Renault was renamed Lotus in 2012, following an agreement with Caterham F1. The team was owned by Luxembourg-based venture capital group Genii Capital and named after its branding partner Group Lotus. Its livery, introduced back in 2011 with Renault R31, was designed as a tribute to the Team Lotus cars of 1981–1986 and their famous John Player Special liveries.

Maki

Manor

Manor entered Formula One in 2016 after being renamed from Marussia.

March Engineering

In the mid-1970s, the works March team (March Engineering) often ran different sponsorship liveries on individual cars, under multiple entrant names.

Marussia

Marussia entered Formula One in 2012 after Virgin Racing was renamed. The team was renamed as Manor in 2016.

MasterCard Lola

Mastercard Lola folded after failing to qualify in the opening race.

Matra

Except for the Matra MS9 car, entered by the British Ken Tyrrell's privateer team Matra International in the British racing green at the first race of the 1968 season (the 1968 South African Grand Prix), all Matra F1 cars entered by both the French works team Equipe Matra Sports (1967-1968 and 1970-1972) and the British privateer team Matra International (1968-1969) always kept the Bleu de France, the national racing colour of France.

McLaren

The first McLaren Formula One car raced at the 1966 Monaco Grand Prix was painted white with a green stripe to represent a fictional Yamura team in John Frankenheimer's film Grand Prix.[47] Though both based as well as licensed in Britain the McLaren team never entered their cars in the British racing green. McLaren and Marlboro had the longest sponsorship deal between a team and its title sponsor in Formula One history which lasted for 23 consecutive seasons (1974–1996).[48] McLaren then aligned with West (1997–2005) and Vodafone (2007–2013). In 2019, McLaren became the second Formula One team to sign a sponsorship deal with a tobacco company with British American Tobacco[49] since Formula One banned tobacco advertising in 2006.

Mercedes-Benz

Mercedes-Benz first competed in Formula One during the 1954 and 1955 seasons. This was in the time before sponsorship liveries and the team was using an all silver livery, the national racing color of Germany. The team was absent from Formula One after this, returning in 1994 as an engine supplier.

Mercedes-Benz rejoined Formula One as a team in 2010 after having purchased the Brawn GP team on 16 November 2009. On 21 December 2009 it signed a €30 million per season contract with Petronas as title sponsor.[58] The blueish green livery color of Petronas is just present as fine lines at the side of the car, which overall is mainly painted in silver like historic Mercedes race cars of the 1930s and 1950s. To celebrate their 125th anniversary in motorsport, Mercedes-Benz decided to launch a special one-off livery for the 2019 German Grand Prix. The livery was a homage to the first racing cars that Mercedes made.[59]

Merzario

Midland

Midland F1 competed for only one year, 2006. They took over Jordan in 2005, but Midland sold it in late 2006 to Spyker. They were the first F1 team to compete with a Russian license. (After Spyker's takeover in mid-2006, the team changed its livery to orange and name to Spyker MF1 Racing. In 2007, the team competed as Spyker F1.)

Minardi

As the longest lasting Formula 1 backrunners, Minardi had an enormous variety of sponsors during its 21 seasons, but still managed to have a predominantly black painted car most of the time.

Modena


Onyx

Osella

Pacific

Penske

Penske competed in the Formula One World Championship as a chassis constructor from 1974 to 1977 and as a works team from 1974 to 1976 and maintained its team's livery and sponsors throughout its three seasons competing in Formula One as a team.

Prost

Prost competed in Formula One for five seasons, with similar liveries in each season, despite changing sponsors.

RAM

RB

The team traces its roots back to Minardi (formed in 1985). Minardi was bought over by Red Bull in 2006 and was reformed as Scuderia Toro Rosso as a junior team to Red Bull Racing (RBR). In 2020, Toro Rosso was rebranded as Scuderia AlphaTauri to promote Red Bull's fashion brand of the same name while becoming the sister team to RBR. In 2024, AlphaTauri was rebranded as RB.

Racing Point

In 2018, Canadian billionaire Lawrence Stroll led a consortium to buy Force India, which was placed in administration after 11 years in the sport, and entered 2019 as Racing Point. For 2021, the team was rebranded as Aston Martin after Stroll bought a 16.7% stake in Aston Martin Lagonda.

Sergio Pérez driving Racing point RP20
Sergio Pérez driving a Racing Point RP20

Rebaque

Rebaque is the only Mexican team in F1 to date. Named after its driver Héctor Rebaque, it always raced with a brown and gold livery.

Red Bull Racing

Jaguar Racing was renamed Red Bull Racing after the former was bought from Ford on 15 November 2004 by the energy drink company.[62] Red Bull's involvement in Formula One dates back to 1995, when it first sponsored the Sauber team. The deal with Sauber lasted until the end of the 2004 season.

Since its first season in 2005 the car livery did not change much, always keeping Red Bull as the main sponsor. This changed in 2013, when Infiniti became the team's title sponsor and Red Bull's branding on the car was reduced.

Red Bull have used special liveries on multiple occasions, supporting the release of upcoming films and company's charity program Wings for Life.

Renault

Renault competed as a constructor in Formula One in three different periods, from the 1977-1985, 2002-2011 and 2016-2020 seasons. Renault returned to Formula One in 2002 by buying the Benetton team. The team had a title contract with Mild Seven from 2002 to 2006, before switching to ING Group from the 2007 season to the 2009 Italian Grand Prix when ING withdrew all association with Renault. The team was sold and competed as Lotus from the 2012-2015 seasons, before Renault bought back the team and returned as a constructor in 2016. The Renault Group subsequently rebranded the team as Alpine team in 2021.

Rial

Sauber

Sauber is a Swiss Formula One constructor that joined the Formula One grid in 1993. Sauber was bought by BMW at the end of the 2005 season and the team competed as BMW Sauber F1 Team from 2006 to 2009. On 27 November 2009, BMW agreed to sell the team back to its original founder, Peter Sauber.[20] The 2010 season marked Sauber's return as an independent constructor. Sauber was rebranded and competed as Alfa Romeo Racing (later Alfa Romeo F1 Team) from 2019 to 2023 in a title sponsorship deal with Alfa Romeo.[8][9] Sauber will compete as the Audi factory team in 2026.[77]

Shadow

Simtek

Spirit

Spyker

Spyker took part in only one season of Formula One. The main colour of the car did not directly reflect the sponsorships but was the orange racing colour of the Netherlands.

Stewart

Stewart lasted for only 3 years before being bought out by its engine supplier, Ford, and being rebranded as Jaguar, but managed to win a race in its final season, 1999. Stewart had a tartan decoration on its cars to represent its Scottish nationality.

Super Aguri

Super Aguri was set up before the 2006 season by Aguri Suzuki, with the help of Honda Racing, to provide a drive for former Honda driver Takuma Sato. For the 2006 season's SA05 and SA06, their car was based on the 2002 Arrows A23, after which, for the 2007 and 2008 seasons, they ran cars based on the previous year's Honda chassis.

Surtees

Tecno

Toleman

Toro Rosso

Toro Rosso is the sister team of Red Bull Racing. Since it originated from the buyout of Minardi, its name means Red Bull in Italian.[91] At the beginning, the team used to have the same name and sponsors as its parent team, with the major difference being the presence of a scarlet "charging bull" painted over the engine cowling.

Toyota

Theodore Racing

Trojan

Tyrrell

Tyrrell Racing competed in Formula One from 1970–1998. Its traditional colour was blue and white, or a combination as such, for most of the 1970s and 1980s. The cars were more white during the mid to late 1990s.

Virgin

The Virgin Group's involvement with Formula One started in 2009 when they decided to sponsor Brawn GP for that season.[94] On 30 November 2009 it was reported that the Manor GP, one of the four newcomers teams for the 2010 season, would be rebranded as Virgin Racing.[95]

Williams

Williams, as a major constructor, is rare in modern F1 in that they have no manufacturer backing. Over the years, their supply of engines and other major components has often changed, meaning that their livery is renewed more often than most of their rivals. The BMW-engined Williams cars from 2001 to 2006 featured a dark blue and white scheme.

Wolf

Zakspeed

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