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Diseños de patrocinio de Fórmula 1

Los colores de los patrocinadores de Fórmula 1 se han utilizado desde la temporada de 1968. Antes de la llegada de los colores de los patrocinadores en 1968, la nacionalidad del equipo determinaba el color de un coche inscrito por el equipo, por ejemplo, los coches inscritos por equipos italianos eran rojo rosso corsa , los coches inscritos por equipos franceses eran azul bleu de France y los coches inscritos por equipos británicos (con varias excepciones, como los coches inscritos por los equipos Rob Walker , [1] Brabham [2] y McLaren [3] ) eran verde de carreras británico . Los principales patrocinadores como BP , Shell y Firestone se habían retirado del deporte antes de esta temporada, lo que llevó a la Fédération Internationale de l'Automobile a permitir el patrocinio sin restricciones.

El Team Gunston se convirtió en el primer equipo de Fórmula Uno en implementar marcas de patrocinio como decoración en su automóvil Brabham , que ingresó de forma privada para John Love en los colores naranja, marrón y dorado de los cigarrillos Gunston en la primera carrera de la temporada de 1968, el Gran Premio de Sudáfrica de 1968 , el 1 de enero de 1968. En la siguiente carrera, el Gran Premio de España de 1968 , el Team Lotus se convirtió en el primer equipo de fábrica en seguir este ejemplo, con el Lotus 49 B de Graham Hill inscrito en los colores rojo, dorado y blanco de la marca Gold Leaf de Imperial Tobacco . [4] [5] Con el aumento de los costos en la Fórmula Uno, los patrocinadores se volvieron más importantes y, por lo tanto, las decoraciones reflejaban a los patrocinadores de los equipos. [6]

La publicidad del tabaco era habitual en los deportes de motor; a medida que las prohibiciones se extendían por todo el mundo, los equipos comenzaron a utilizar una decoración alternativa que hacía alusión al patrocinador del tabaco. En los eventos históricos, se permite que los coches utilicen la decoración que utilizaban cuando competían activamente. [7]

AGS

Alfa Romeo

Alfa Romeo fue un constructor de Fórmula 1 entre 1950 y 1951, y nuevamente entre 1979 y 1985. En 1950-1951 y 1979, el equipo utilizó el rosso corsa (rojo de carreras), el color nacional de Italia. En 1980, cambiaron a una decoración patrocinada por la marca de cigarrillos Marlboro de Philip Morris . En 1984, la marca de ropa italiana Benetton se hizo cargo del patrocinio de la decoración de Alfa Romeo, que mantuvo hasta la retirada de Alfa Romeo de la Fórmula 1 a fines de 1985. Alfa Romeo regresó como constructor en 2019 con el cambio de marca de Sauber y la salida después de 2023. [8] [9]

Alfa Tauri

Toro Rosso cambió su nombre a Scuderia AlphaTauri en 2020 para promocionar la marca de moda AlphaTauri de Red Bull . Junto con el cambio de marca, el equipo ya no es un equipo junior sino un equipo hermano de Red Bull Racing . [15] El equipo cambió su nombre a RB en 2024 .

alpino

Renault cambió su nombre a Alpine F1 Team en 2021 para promocionar la marca Renault Alpine .

Andrea Moda

Flechas

A partir de la década de 1970 y durante décadas hasta finalizar a mediados de 2002, Arrows , que fue conocido como Footwork durante algunos años en la década de 1990, tuvo decoraciones distintivas, como el inusual patrocinio de Ruffles en Footwork, un automóvil completamente negro en la temporada de 1998 y un automóvil naranja en sus últimos años.

Aston Martin

Aston Martin compitió en Fórmula 1 en 1958-59. El equipo volvió a competir en 2021 con el cambio de nombre Racing Point de Lawrence Stroll .

ATS

Benetton

Benetton Formula Ltd. fue un constructor de Fórmula Uno que participó desde 1986 hasta 2001. El equipo era propiedad de la familia Benetton, que dirigía una cadena mundial de tiendas de ropa del mismo nombre. En 2000, el equipo fue comprado por Renault, pero compitió como Benetton durante la temporada 2001. En 2002, el equipo se convirtió en Renault F1 . De 1991 a 1993, Camel patrocinó al equipo Benetton, pero, de 1994 a 2001, el patrocinador principal fue Mild Seven .

BMS Escudería Italia

En sus años de Dallara, la Scuderia Italia corrió con una decoración ligeramente similar a la de Ferrari (rosso corsa con detalles blancos y alas negras), pero antes de la absorción por Minardi en 1993, cuando corrió con autos Lola, tenía una decoración blanca con llamas rojas y amarillas.

BMW Sauber

Después de haber sido proveedor de motores en la década de 1980 y nuevamente desde 2000, BMW entró en la Fórmula 1 con un equipo de trabajo propio en 2006 después de comprar Sauber . La decoración se basó en los colores tradicionales del equipo BMW Motorsport de blanco con azul claro, azul oscuro y un poco de rojo (en un tono casi morado). El blanco también es el color nacional original de carreras de Alemania, mientras que el blanco y el azul son los colores de Baviera y de la propia BMW. El 27 de noviembre de 2009, BMW acordó vender el equipo de nuevo a su fundador original, Peter Sauber . [20]

Braham

Antes de los patrocinios, Brabham competía en turquesa con una banda dorada que recorría el coche. Esto más tarde cambió a verde y dorado, los colores de carreras de Australia , como una marca de la nacionalidad del propietario del equipo, Jack Brabham . Un coche Brabham fue el primer coche de Fórmula 1 pintado con la librea del patrocinador de un equipo cuando Team Gunston, como equipo privado, inscribió un coche Brabham privado en la primera carrera de la temporada de 1968 (el Gran Premio de Sudáfrica de 1968 ). [6] En 1975 y 1976, Brabham recibió el patrocinio de Martini ; en 1976, el esquema de colores cambió de blanco a rojo con detalles en azul claro. El patrocinador principal cambió a Parmalat en 1978, y los coches conservaron una variante de los mismos colores rojo y azul. Con el cambio del equipo a los motores BMW en 1982, la nueva librea consistió en un azul oscuro limpio y blanco con una "parrilla de riñón" estilizada de BMW en el morro. Este esquema se mantuvo durante los años de BMW, incluso a través de un cambio de patrocinio a Olivetti en 1985, hasta 1989. (Esta representación inusual del proveedor de motores, específicamente BMW, en el esquema de colores fue revivida por Williams cuando debutaron con sus propios autos BMW en 2000). En 1989, Brabham firmó con Bioptron, una marca de Zepter International , que continuó hasta que el equipo fue comprado por Middlebridge Group. Desde entonces, fue patrocinado por muchas empresas japonesas como Garage Italiya, una empresa que importa automóviles italianos en Japón, Autobacs, Nippon Shinpan y Mitsukoshi. En su última temporada, Brabham corrió con la decoración azul y rosa del grupo de metal japonés Seikima-II .

Brawn GP

After Honda pulled out of F1 at the end of 2008, team boss Ross Brawn struggled to find a buyer to save the team, eventually buying it himself. A lack of sponsors resulted in the white livery, with flashes of bright yellow and black. Towards the end of the season, the team arranged one-race sponsor deals with a variety of major local companies, including Canon, Mapfre, Itaipava and Qtel.

Brawn GP dominated the early part of the 2009 season, with Jenson Button winning six of the first seven races. As other teams improved their cars, Brawn struggled for pace, but still recorded several podiums during the rest of the year. Their strong start and consistent finish was enough to secure the Constructors World Championship at the first (and only) attempt, as well as the drivers title with Jenson Button. At the end of the season, the team was purchased by engine supplier Mercedes-Benz.

British American Racing

British American Racing competed in Formula One from 1999 to 2005. The name was a reference to the team owner, British American Tobacco, hence the livery which included two of its main cigarette brands. In their debut season, the team wished to have its two cars painted in different liveries (one 555, the other Lucky Strike), but this was forbidden by the rules. So the team decided on a unique two-sided design, with the blue 555 livery of the right side of the car, and the red and white Luckies livery on the left and a zipper design on the middle. .

British Racing Motors

The first cars entered by the BRM works team were a pale duck-egg green (any shade of green represented British racing green, the national racing colour of Great Britain), but this was later replaced for aesthetic reasons by a very dark metallic shade of grey-green. BRM cars entered by non-British privateer teams wore their respective national racing colours. The team acquired their first significant commercial sponsorship from Yardley for the 1970 season, running in white with black, gold and ochre stripes in a stylised "Y" wrapping around the car's bodywork. In the 1972 season the team became the first F1 team sponsored by Marlboro and at the 1972 Monaco Grand Prix the BRM team achieved the first win for a Marlboro-sponsored F1 car.

Caterham

The Lotus team, which made its début in 2010, was renamed to Caterham F1 in 2012. It was formally from Malaysia but still had a livery dominated by British racing green, like the traditional Lotus livery for many years.

Coloni

In its first years, Coloni was sponsored by Himont and Montefluos, two subsidiary companies of Montedison

Ensign

Eifelland

EuroBrun

Ferrari

In keeping with their Italian roots, the Ferrari works team has always kept a red colour in the tradition of rosso corsa, the national racing colour of Italy, except for last two races in the 1964 season (the 1964 United States Grand Prix and 1964 Mexican Grand Prix) when Enzo Ferrari let his cars be entered by the NART team in American national racing colours (white with blue lengthwise "Cunningham racing stripes") to protest against Italian racing authorities. However, Ferrari cars entered by non-Italian privateer teams wore their respective national racing colours until the 1961 Belgian Grand Prix when Belgian driver Olivier Gendebien privately entered a Ferrari car in the Belgian racing yellow colour. Over the years, rosso corsa has been combined with white parts and with various sponsorship schemes, but Ferrari has never fully let their cars be dominated by the sponsorship livery like many other teams have. This changed in the 1990s when Ferrari replaced their traditional rosso corsa colour with a "Marlboro red" which is noticeably lighter; this colour remains despite the ban on tobacco sponsorship. Ferrari had Marlboro as the team's title sponsor (renamed as Scuderia Ferrari Marlboro) from 1997 until the 2011 European Grand Prix and as one of team's main sponsors from 1993 to 2017. Philip Morris continued to sponsor Ferrari as Mission Winnow in 2018 (renamed as Scuderia Ferrari Mission Winnow). Ferrari reverted to its rosso corsa colors in 2022 after Philip Morris lost its livery sponsorship rights.

Fittipaldi

Fondmetal

Force India

Forti

Frank Williams Racing Cars

Haas

Haas entered Formula One in 2016.

Haas Lola

Hesketh

Hill

The Embassy Hill, founded by two-time World Champion Graham Hill, raced during the 1975 season with Imperial Tobacco's Embassy brand as title sponsor. The cars were predominantly white, with a red vertical stripe behind the cockpit. The team folded following the aircraft accident in which Hill, driver Tony Brise and four other team members were killed in November 1975.

Honda

Honda first raced in Formula One from 1964 to 1968. The cars were entered in an all-white livery with a red circle (duplicating the Japanese flag), the national racing colour of Japan. The company won two races but left F1 at the end of the 1968 season, before returning as an engine supplier in the 1980s. Honda in the 1990s never raced, but created prototypes like the RC100 and the RA099 tested at Suzuka Circuit. After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006. For the 2006 season, Honda continued with the BAT sponsorship with the Lucky Strike logo, but BAT pulled out for 2007. From 2007, the only logos on the car are the Honda badge, the Bridgestone logo, and the logo of Honda's environmental awareness program, Earth Dreams. For 2007, the livery itself was a picture of the Earth on a black background. For 2008, however, there are only pieces of the image of Earth on a mainly white background, as opposed to the whole of the Earth being on Honda's car.

HRT

The HRT Formula 1 Team competed for just three seasons, between 2010 and 2012. In that time, the team competed with three different liveries, this was due to a lack of sponsor continuity.

Jaguar

Jaguar used green to reflect its British nationality, just like British teams in the first decades of Formula One all used British racing green.

Jordan

Jordan Grand Prix competed in Formula One from 1991–2005. Both in 1991 and 1995 the Irish-licensed team entered cars painted in green, the racing colour of Ireland. Between 1997–2005, they were known for their distinctive bright yellow livery.

Larrousse

LEC

LEC was a Formula One team and constructor from the United Kingdom. They participated in ten Grands Prix, using a March in 1973. In 1977 they built their own car, the LEC CRP1.

Life

Ligier

Ligier always raced with the Bleu de France, the national racing colour of France, with red, black or white parts.

Lotus (1958–1994)

At the 1968 Spanish Grand Prix the Lotus, initially using the British racing green, became the first works team (second only to Team Gunston entering a private Brabham car at the 1968 South African Grand Prix)[6] to implement sponsorship brands as a livery when the possibility to do so was created in 1968. Lotus also had one of the longest sponsorship cooperations in Formula One history, making the black and gold of its John Player Special seasons (1972-1978 and 1981-1986) one of the best known liveries to this day.

Lotus (2010–2011)

The new Lotus team made its début in 2010 and was renamed to Caterham F1 in 2012. It was formally from Malaysia but still had a livery dominated by British racing green, like the old Lotus team had for many years.

Lotus (2012–2015)

Renault was renamed Lotus in 2012, following an agreement with Caterham F1. The team was owned by Luxembourg-based venture capital group Genii Capital and named after its branding partner Group Lotus. Its livery, introduced back in 2011 with Renault R31, was designed as a tribute to the Team Lotus cars of 1981–1986 and their famous John Player Special liveries.

Maki

Manor

Manor entered Formula One in 2016 after being renamed from Marussia.

March Engineering

In the mid-1970s, the works March team (March Engineering) often ran different sponsorship liveries on individual cars, under multiple entrant names.

Marussia

Marussia entered Formula One in 2012 after Virgin Racing was renamed. The team was renamed as Manor in 2016.

MasterCard Lola

Mastercard Lola folded after failing to qualify in the opening race.

Matra

Except for the Matra MS9 car, entered by the British Ken Tyrrell's privateer team Matra International in the British racing green at the first race of the 1968 season (the 1968 South African Grand Prix), all Matra F1 cars entered by both the French works team Equipe Matra Sports (1967-1968 and 1970-1972) and the British privateer team Matra International (1968-1969) always kept the Bleu de France, the national racing colour of France.

McLaren

The first McLaren Formula One car raced at the 1966 Monaco Grand Prix was painted white with a green stripe to represent a fictional Yamura team in John Frankenheimer's film Grand Prix.[47] Though both based as well as licensed in Britain the McLaren team never entered their cars in the British racing green. McLaren and Marlboro had the longest sponsorship deal between a team and its title sponsor in Formula One history which lasted for 23 consecutive seasons (1974–1996).[48] McLaren then aligned with West (1997–2005) and Vodafone (2007–2013). In 2019, McLaren became the second Formula One team to sign a sponsorship deal with a tobacco company with British American Tobacco[49] since Formula One banned tobacco advertising in 2006.

Mercedes-Benz

Mercedes-Benz first competed in Formula One during the 1954 and 1955 seasons. This was in the time before sponsorship liveries and the team was using an all silver livery, the national racing color of Germany. The team was absent from Formula One after this, returning in 1994 as an engine supplier.

Mercedes-Benz rejoined Formula One as a team in 2010 after having purchased the Brawn GP team on 16 November 2009. On 21 December 2009 it signed a €30 million per season contract with Petronas as title sponsor.[61] The blueish green livery color of Petronas is just present as fine lines at the side of the car, which overall is mainly painted in silver like historic Mercedes race cars of the 1930s and 1950s. To celebrate their 125th anniversary in motorsport, Mercedes-Benz decided to launch a special one-off livery for the 2019 German Grand Prix. The livery was a homage to the first racing cars that Mercedes made.[62]

Merzario

Midland

Midland F1 competed for only one year, 2006. They took over Jordan in 2005, but Midland sold it in late 2006 to Spyker. They were the first F1 team to compete with a Russian license. (After Spyker's takeover in mid-2006, the team changed its livery to orange and name to Spyker MF1 Racing. In 2007, the team competed as Spyker F1.)

Minardi

As the longest lasting Formula 1 backrunners, Minardi had an enormous variety of sponsors during its 21 seasons, but still managed to have a predominantly black painted car most of the time.

Modena


Onyx

Osella

Pacific

Penske

Penske competed in the Formula One World Championship as a chassis constructor from 1974 to 1977 and as a works team from 1974 to 1976 and maintained its team's livery and sponsors throughout its three seasons competing in Formula One as a team.

Prost

Prost competed in Formula One for five seasons, with similar liveries in each season, despite changing sponsors.

RAM

RB

The team traces its roots back to Minardi (formed in 1985). Minardi was bought over by Red Bull in 2006 and was reformed as Scuderia Toro Rosso as a junior team to Red Bull Racing (RBR). In 2020, Toro Rosso was rebranded as Scuderia AlphaTauri to promote Red Bull's fashion brand of the same name while becoming the sister team to RBR. In 2024, AlphaTauri was rebranded as RB.

Racing Point

In 2018, Canadian billionaire Lawrence Stroll led a consortium to buy Force India, which was placed in administration after 11 years in the sport, and entered 2019 as Racing Point. For 2021, the team was rebranded as Aston Martin after Stroll bought a 16.7% stake in Aston Martin Lagonda.

Sergio Pérez driving Racing point RP20
Sergio Pérez driving a Racing Point RP20

Rebaque

Rebaque is the only Mexican team in F1 to date. Named after its driver Héctor Rebaque, it always raced with a brown and gold livery.

Red Bull Racing

Jaguar Racing was renamed Red Bull Racing after the former was bought from Ford on 15 November 2004 by the energy drink company.[66] Red Bull's involvement in Formula One dates back to 1995, when it first sponsored the Sauber team. The deal with Sauber lasted until the end of the 2004 season.

Since its first season in 2005 the car livery did not change much, always keeping Red Bull as the main sponsor. This changed in 2013, when Infiniti became the team's title sponsor and Red Bull's branding on the car was reduced.

Red Bull have used special liveries on multiple occasions, supporting the release of upcoming films and company's charity program Wings for Life.

Renault

Renault competed as a constructor in Formula One in three different periods, from the 1977-1985, 2002-2011 and 2016-2020 seasons. Renault returned to Formula One in 2002 by buying the Benetton team. The team had a title contract with Mild Seven from 2002 to 2006, before switching to ING Group from the 2007 season to the 2009 Italian Grand Prix when ING withdrew all association with Renault. The team was sold and competed as Lotus from the 2012-2015 seasons, before Renault bought back the team and returned as a constructor in 2016. The Renault Group subsequently rebranded the team as Alpine team in 2021.

Rial

Sauber

Sauber is a Swiss Formula One constructor that joined the Formula One grid in 1993. Sauber was bought by BMW at the end of the 2005 season and the team competed as BMW Sauber F1 Team from 2006 to 2009. On 27 November 2009, BMW agreed to sell the team back to its original founder, Peter Sauber.[20] The 2010 season marked Sauber's return as an independent constructor. Sauber was rebranded and competed as Alfa Romeo Racing (later Alfa Romeo F1 Team) from 2019 to 2023 in a title sponsorship deal with Alfa Romeo.[8][9] Sauber will compete as the Audi factory team in 2026.[81]

Shadow

Simtek

Spirit

Spyker

Spyker took part in only one season of Formula One. The main colour of the car did not directly reflect the sponsorships but was the orange racing colour of the Netherlands.

Stewart

Stewart lasted for only 3 years before being bought out by its engine supplier, Ford, and being rebranded as Jaguar, but managed to win a race in its final season, 1999. Stewart had a tartan decoration on its cars to represent its Scottish nationality.

Super Aguri

Super Aguri was set up before the 2006 season by Aguri Suzuki, with the help of Honda Racing, to provide a drive for former Honda driver Takuma Sato. For the 2006 season's SA05 and SA06, their car was based on the 2002 Arrows A23, after which, for the 2007 and 2008 seasons, they ran cars based on the previous year's Honda chassis.

Surtees

Tecno

Toleman

Toro Rosso

Toro Rosso is the sister team of Red Bull Racing. Since it originated from the buyout of Minardi, its name means Red Bull in Italian.[95] At the beginning, the team used to have the same name and sponsors as its parent team, with the major difference being the presence of a scarlet "charging bull" painted over the engine cowling.

Toyota

Theodore Racing

Trojan

Tyrrell

Tyrrell Racing competed in Formula One from 1970–1998. Its traditional colour was blue and white, or a combination as such, for most of the 1970s and 1980s. The cars were more white during the mid to late 1990s.

Virgin

The Virgin Group's involvement with Formula One started in 2009 when they decided to sponsor Brawn GP for that season.[98] On 30 November 2009 it was reported that the Manor GP, one of the four newcomers teams for the 2010 season, would be rebranded as Virgin Racing.[99]

Williams

Williams, as a major constructor, is rare in modern F1 in that they have no manufacturer backing. Over the years, their supply of engines and other major components has often changed, meaning that their livery is renewed more often than most of their rivals. The BMW-engined Williams cars from 2001 to 2006 featured a dark blue and white scheme.

Wolf

Zakspeed

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