Award ceremony
The 2012 MTV Video Music Awards, hosted by Kevin Hart, took place on Thursday, September 6, 2012, honoring the best music videos from the previous year. The awards were broadcast from the Staples Center arena at L.A. Live in Downtown Los Angeles.[1] Nominations were announced on July 31, 2012. Rihanna and Drake were the most nominated artists that year with five nominations apiece, followed by Katy Perry and Beyoncé, who received four.[2]
One Direction was the biggest winner of the night winning their three nominations, including Best New Artist, and Rihanna went on to win Video of the Year. Both M.I.A. and Chris Brown won two awards each.[3][4]
The awards ceremony, with an average of 6.1 million viewers, was the least-watched VMA show since 2007. The major factor which contributed to the drop in ratings was most likely altering the program's broadcast date to Thursday instead of Sunday, the day MTV had been using since 2004, with the exception of the 2006 ceremony. MTV also moved up the telecast to 8pm instead of 9pm, to avoid competing with President Barack Obama's speech at the 2012 Democratic National Convention. This was somewhat early for MTV's targeted audience.[5] Best Special Effects renamed Best Visual Effects.
Performances
- House artist
Source:[6][7][8]
Presenters
Pre-show
- Sway Calloway – presented Best Video with a Message
- James Montgomery – presented Best Electronic Dance Music Video
- Jim Cantiello and Ton Do-Nguyen – presented Most Share-Worthy Video
- Christina Garibaldi – Red Carpet
Main show
Winners and nominees
Nominees were announced on July 31, 2012.[2]
Video of the Year
Rihanna (featuring Calvin Harris) – "We Found Love"
Best Male Video
Chris Brown – "Turn Up the Music"
Best Female Video
Nicki Minaj – "Starships"
Best New Artist
One Direction – "What Makes You Beautiful"
Best Pop Video
One Direction – "What Makes You Beautiful"
Best Rock Video
Coldplay – "Paradise"
Best Hip-Hop Video
Drake (featuring Lil Wayne) – "HYFR"
Best Electronic Dance Music Video
Calvin Harris – "Feel So Close"
Best Direction
M.I.A. – "Bad Girls" (Director: Romain Gavras)
Best Choreography
Chris Brown – "Turn Up the Music" (Choreographer: Anwar "Flii" Burton)
Best Visual Effects
Skrillex – "First of the Year (Equinox)" (Visual Effects: Deka Brothers and Tony "Truand" Datis)
Best Art Direction
Katy Perry – "Wide Awake" (Art Director: Benji Bamps)
Best Editing
Beyoncé – "Countdown" (Editors: Alexander Hammer and Jeremiah Shuff)
Best Cinematography
M.I.A. – "Bad Girls" (Director of Photography: André Chemetoff)
Best Video with a Message
Demi Lovato – "Skyscraper"
Most Share-Worthy Video
One Direction – "What Makes You Beautiful"
Best Latino Artist
Romeo Santos[10]
See also
References
- ^ Montgomery, James (15 May 2012). "2012 Video Music Awards To Take Over Staples Center Show will air live from Los Angeles on Thursday, September 6, at 8 p.m. ET/PT". MTV News. Archived from the original on September 14, 2012. Retrieved 2012-05-15.
- ^ a b Kaufman, Gil (July 31, 2012). "2012 MTV Video Music Awards: The Nominations Are In!". MTV News. Archived from the original on August 2, 2012.
- ^ "MTV's video music awards keep the entertainment to a minimum". Guardian UK. 7 September 2012. Retrieved 12 September 2012.
- ^ "One Direction beat Justin Bieber and Rihanna at MTV awards". Daily Telegraph. 7 September 2012. Retrieved 12 September 2012.
- ^ "Ratings dwindle for MTV's annual VMA show". AP. 11 September 2012. Retrieved 16 September 2012.
- ^ performers
- ^ Kaufman, Gil (2012-08-27). "Frank Ocean, Rihanna Join 2012 MTV Video Music Awards Lineup | MTV Video Music Awards". Mtv.com. Archived from the original on August 27, 2012. Retrieved 2012-09-07.
- ^ "Lil Wayne, 2 Chainz, Nicki Minaj Set To Perform At 2012 VMAs!". MTV. Archived from the original on September 5, 2012. Retrieved 4 September 2012.
- ^ "About The 2012 MTV Video Music Awards". MTV. Archived from the original on July 31, 2012. Retrieved 2012-09-07.
- ^ on 09/06/2012 (2012-06-08). "Romeo Santos wins "Tr3s Best Latino Artist of 2012" at the MTV Video Music Awards". Nbclatino.com. Archived from the original on 2012-09-08. Retrieved 2012-09-07.
{{cite web}}
: CS1 maint: numeric names: authors list (link) - ^ "2012 VMA Award Show". Tr3s. 2012-08-01. Retrieved 2012-09-07.
External links