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Fernandes Guitars

Fernandes Guitars is a guitar brand of Japanese marketing company Fernandes Co. Ltd. It is one of two guitar brands belonging to the company, the other being Burny Guitars which are Gibson guitar replicas.[1] Its parent company originated in 1969 as Saito Musical Instruments before changing its name to Fernandes in 1972. The company started as a distributor of flamenco guitars sub-contracting to Japanese factories to build them. As the company grew, it expanded production to include electric guitars, bass guitars, amplifiers, and accessories to become one of the biggest guitar producers in Japan. Early manufacturing was done by Kawai Gakki who had guitar building experience from their acquisition of Teisco in 1967. Other major Japanese manufacturers have built guitars for Fernandes under original equipment manufacturer (OEM) arrangements, including Matsumoku, Dyna Gakki,[2] and Tōkai Gakki.[3] From the late 1980s, lower-spec guitars were also been built in Korea and more recently China.

The growing second-hand market and intensifying competition adversely affected sales, and the company reported debts of 434 million yen for the year ending January 2024. On 11 July 2024, Fernandes ceased operations and filed for bankruptcy.[4]

Overview

Despite its high production figures, Fernandes is better known in the United States for its Sustainer system, which uses electromagnetism[5] to vibrate a string for an extended period, so long as the user continues to fret a note.[6] Unlike the similar manual EBow sustainer, the Fernandes Sustainer can be used with a standard plectrum, because the sustainer is embedded in the body of guitar.[7] Fernandes' custom shop has installed numerous Sustainers into guitars built by other manufacturers.

Also, Fernandes produced the SB-3000 "Brad Gillis" Fernandes Booster, basically active preamp (9V) gain, which is installed instead of standard output jack plate. It was standard on Fernandes Brad Gillis Signature Model ST-120BG superstrat guitars made in 1985–1987.

Fernandes continued to manufacture guitars that cover the range from inexpensive starter models to custom instruments. In 2000, Fernandes made a guitar to promote the video game Um Jammer Lammy, similar to Lammy's guitars.

Musicians using Fernandes

References

  1. ^ "Burny and Fernandes Brand Information & History".
  2. ^ Benedittini, Frankie (April 15, 2019). "Dyna Gakki". Vintage Japan Guitars. Archived from the original on 2022-11-15. Retrieved 2022-11-15.
  3. ^ Benedittini, Frankie (April 7, 2019). "History of Tokai". Vintage Japan Guitars. Archived from the original on 2022-11-09. Retrieved 2022-11-15.
  4. ^ "国産エレキギター「FERNANDES」販売 フェルナンデスが事業停止、破産へ". Livedoor News. Retrieved 2024-07-14.
  5. ^ John Schneider (2015). The Contemporary Guitar. Rowman & Littlefield. p. 48. ISBN 9781442237902.
  6. ^ "Guitar Sustainer Guide". WiredGuitarist. 3 May 2016. Retrieved 2017-06-19.
  7. ^ Andy Fraser (2022-03-21). "Guitar Sustainers: Everything you Need to Know". Guitar Inside Out. Retrieved 2022-03-25.
  8. ^ "Night Ranger's Brad Gillis and Joel Hoekstra Burn Rubber on 'High Road'". Guitar Player. Retrieved 2017-06-19.
  9. ^ "Green Day's Billie Joe Armstrong Once Again Proves the Power Chord is King". Guitar Player. Retrieved 2017-06-19.
  10. ^ "MusicRadar talks to Dalas Schoo". MusicRadar. 14 October 2009. Retrieved 2017-01-14.
  11. ^ "Heath - Fernandes Official Website". Fernandes Official Website. Archived from the original on 2015-12-04. Retrieved 2015-12-04.
  12. ^ "hide - Fernandes Official Website". Fernandes Official Website. Archived from the original on 2015-12-06. Retrieved 2015-12-04.
  13. ^ a b "Buck-Tick - Fernandes Official Website". Fernandes Official Website. Retrieved 2015-12-04.
  14. ^ "Dead End - Fernandes Official Website". Fernandes Official Website. Retrieved 2015-12-04.
  15. ^ "http://www.hackettsongs.com/instrument.html Hackettsongs - Steve Hacketts Official Website; Equipment page.
  16. ^ a b "So What! - A Spirited Chat with Kirk Hammett & Tobias Forge". Youtube. 1 July 2019. Retrieved 22 December 2019.
  17. ^ "The World of Musical Instruments Brochures - Fernandes Catalog 1985".
  18. ^ "The World of Musical Instruments Brochures - Fernandes Catalog 1985".
  19. ^ Nirvana - Drain You (Live At The Paramount, Seattle / 1991), archived from the original on 2021-12-21, retrieved 2019-09-18
  20. ^ Training For Utopia / ZAO - The Split EP, 1998, retrieved 2023-08-13

External links