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Pizza Rat

Pizza Rat is an internet meme based around a viral video of a brown rat[1] carrying a slice of pizza down the steps of a New York City Subway station in Manhattan.[2] The video was first uploaded to Instagram on September 21, 2015, and a copy was uploaded to YouTube later. As of September 2023, the YouTube video has more than 12.35 million views.[3]

Impact

Within hours of the video's posting, #PizzaRat was trending on Twitter, and by September 23, the clip had been viewed over five million times.[2][4][5] Articles were quickly written by Gawker, BuzzFeed, DNAinfo, and Gothamist.[2] Pizza Rat costumes, as well as "sexy" Pizza Rat costumes, were created and worn for Halloween that year.[2][6][7]

Popular Science identified the rat as a common brown rat, and noted the rarity of humans to be able to get as close to them as Matt Little, the individual who originally posted the video to YouTube, did while filming the video. They attributed this to either the rat being too hungry to run, or more used to humans than other rats.[1]

The Washington Post created a timeline of the meme's progression, starting with its upload on September 21. The article argued that journalists and marketers attempting to gain clout from the meme, as well as the users themselves oversharing it, led to the meme's death within two days of its initial creation.[2]

The Staten Island Yankees rebranded as the Staten Island Pizza Rats for several games, wearing uniforms and offering merchandise depicting a stylized pizza rat.[8]

Zardulu, a New York City-based performance artist, claimed credit for staging the original video as well as several other viral hoaxes in an interview with The Washington Post.[9] However, Little denies that the video was a hoax and states that they have no association with Zardulu.[10]

See also

References

  1. ^ a b "Why Do Rats Love Pizza?". Popular Science. September 23, 2015. Archived from the original on April 14, 2021. Retrieved March 15, 2021.
  2. ^ abcde Dewey, Caitlin (22 de septiembre de 2015). "Las tres etapas para volverse viral en 2015, según el meme de Pizza Rat". El Washington Post . Archivado desde el original el 6 de marzo de 2021 . Consultado el 14 de marzo de 2021 .
  3. ^ Pequeño, Matt (21 de septiembre de 2015). "La rata de la ciudad de Nueva York se lleva pizza a casa en el metro (Pizza Rat™)". YouTube . Archivado desde el original el 10 de abril de 2016 . Consultado el 3 de septiembre de 2023 .
  4. ^ "Te encanta Pizza Rat. No eres dueño de Pizza Rat". Cableado . ISSN  1059-1028 . Consultado el 15 de marzo de 2021 .
  5. ↑ Noriega, Margarita (21 de septiembre de 2015). "Pizza Rat: el infame roedor de la ciudad de Nueva York, explicado". Vox . Archivado desde el original el 14 de marzo de 2021 . Consultado el 15 de marzo de 2021 .
  6. ^ Koman, Tess (5 de octubre de 2015). "Aquí tienes el disfraz sexy de rata de pizza que estabas esperando". Cosmopolita . Archivado desde el original el 20 de enero de 2021 . Consultado el 15 de marzo de 2021 .
  7. ^ Mallenbaum, Carly. "Incluso un disfraz de 'rata pizza' puede resultar sexy para Halloween". EE.UU. HOY EN DÍA . Archivado desde el original el 4 de diciembre de 2020 . Consultado el 15 de marzo de 2021 .
  8. ^ Calder, Rich (1 de enero de 2022). "Los Yankees estaban 'avergonzados' por la promoción Pizza Rat del equipo de Staten Island". Correo de Nueva York . Archivado desde el original el 17 de diciembre de 2022 . Consultado el 3 de septiembre de 2023 .
  9. ^ Ohlheiser, Abby (14 de diciembre de 2016). "Ella montó una historia viral. Caíste en su engaño. Ella piensa que eso es hermoso". El Washington Post . Archivado desde el original el 2 de septiembre de 2021 . Consultado el 22 de abril de 2022 .
  10. ^ Goldman, Alex (25 de febrero de 2016). "Zardulu". Responder a todos (Podcast) . Consultado el 19 de agosto de 2022 .