Shopping rewards company
Rakuten Rewards ( RAK-ə-tin),[1] formerly known as Ebates,[2] is a cash-back and shopping rewards company.[3] Its revenue comes from affiliate network links.[4] Members of the site click through affiliate links before shopping at a retailer's site.
History
Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman.[5] Funded by the venture capital firm Foundation Capital,[6] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.[7]
In September 2014, Ebates was acquired by the Japanese e-commerce company Rakuten for US$1 billion.[8] In 2019, the Ebates brand was phased out and replaced with Rakuten Rewards.[9]
Acquisitions
Services/tools
Logos
2017
2018
2019 (US, before renaming)
2019 (Canada, before renaming)
2019 (US and Canada, after renaming)
References
- ^ "Ebates is now Rakuten". Rakuten Rewards.
- ^ "Ebates is Becoming Rakuten & Super Bowl Ad (How to Pronounce Rakuten)". Travel with Grant. Retrieved 2 May 2019.
- ^ Suknanan, Jasmin. "The Rakuten shopping portal gives you cash back for purchases you were already planning to make". CNBC. Retrieved 2 April 2024.
- ^ "Rakuten to Acquire Ebates for $1 Billion". Business Wire (Press release). 9 September 2014. Retrieved 2 April 2015.
- ^ Capital, Foundation (11 September 2014). "Remembering a Scrappy Little Startup Called Ebates". Foundation Capital. Retrieved 2 April 2024.
- ^ Kemp, Ted (17 May 1999). "ebates.com Pays Cash to Net Shoppers, Hopes to Lure Advertisers". Direct Marketing News. Retrieved 25 March 2015.
- ^ "Ebates.com launches discount rebate site". Advertising Age. Crain Communications Inc. 3 May 1999. Retrieved 25 March 2015.
- ^ Perez, Sarah (9 September 2014). "Rakuten Buys Ebates For $1 Billion". TechCrunch. Retrieved 2 April 2015.
- ^ "Rakuten Review: Rakuten vs. Ebates - What is Changing". Dyer News. 8 March 2019. Retrieved 2 May 2019.
- ^ "Backed By VCs, Ebates Buys FatWallet.com And AnyCoupons.com, Starts New Company". TechCrunch. 9 September 2011. Retrieved 6 March 2019.
- ^ "Ebates acquires BFAds". StartupRanking. Retrieved 6 March 2019.
- ^ "Performance Marketing Brands Announces Acquisition of OneReceipt". Businesswire. 6 September 2012. Retrieved 6 March 2019.
- ^ "Performance Marketing Brands Expands Into Grocery Retail Market with Acquisition of Pushpins". Businesswire. 22 January 2013. Retrieved 6 March 2019.
- ^ "Ebates Inc. Acquires Extrabux®". Businesswire. 17 March 2014. Retrieved 6 March 2019.
- ^ "Ebates Acquires Shopular". Businesswire. 24 March 2016. Retrieved 6 March 2019.
- ^ "Ebates Acquires Cartera Commerce". Businesswire. 27 January 2017. Retrieved 6 March 2019.
- ^ "Ebates Acquires ShopStyle From PopSugar Inc". Businesswire. 24 February 2017. Retrieved 6 March 2019.
- ^ "Rakuten Review: Rakuten vs. Ebates - What is Changing". Dyer News. 8 March 2019. Retrieved 25 April 2019.
- ^ "Ebates Hotels Review: Earn 10% Cash Back". Hustler Money Blog. 22 August 2018. Retrieved 25 April 2019.
- ^ "Rakuten Review: Rakuten vs. Ebates - What is Changing". Dyer News. 8 March 2019. Retrieved 25 April 2019.