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8-4

8-4, Ltd. (Japanese: 有限会社ハチノヨン, Hepburn: Yūgen Gaisha Hachi no Yon) is a Japanese video game localization company based in Shibuya, Tokyo.[1] The company was founded in 2005 by Hiroko Minamoto and former Electronic Gaming Monthly (EGM) editor John Ricciardi. They were joined by Ricciardi's EGM colleague Mark MacDonald in 2008, who departed in 2016 to work as VP, Production of Business and Development at Enhance Games. It performs Japanese-to-English and English-to-Japanese translation and localization on a contract basis with credits including Monster Hunter, Nier, Dragon Quest, Fire Emblem, Tales, Undertale and more.[2] The company is named after the final level of the original Super Mario Bros., where Mario defeats Bowser and rescues Princess Peach for the very first time.[3]

Translation

8-4 generally gets involved in the localization process midway through a game's development, gaining access to a build of the game and script.[4] Occasionally, they are invited to participate throughout the development cycle, as with the case of Shadows of the Damned.[4] As publishers increasingly push for simultaneous worldwide release, they have noted earlier and earlier involvement in projects.[5] In the first step of the process, they familiarize themselves with the game and others in its series by playing through them multiple times and taking notes.[3][4] To perform the actual translation, they use large Microsoft Excel spreadsheets containing the script in both Japanese and English.[3] In addition to word translation, they suggest changes to make the game more accessible to Western audiences. For example, in Glory of Heracles, they recommended that the battle speed be tripled in order to make fighting more exciting.[6]

The team cites Richard Honeywood, founder of Square's localization department, as an influence on their translation style.[7] Beyond merely translating the words, 8-4 attempts to convey the same experience as that of the original language version through attention to tone, user interface, and cultural references.[6][8] Because of their text-heavy nature, most of 8-4's contracts are for role-playing video games such as Eternal Sonata, Tales of Vesperia, and Star Ocean: The Last Hope, which are beyond the capabilities of in-house translation teams.[5] In translating Dragon Quest VI: Realms of Revelation, they inherited Honeywood's Dragon Quest style guide to aid them in keeping consistency between games.[7] Speaking of their favorite projects, they look to games like Baten Kaitos Origins where the developers allowed them to take over every aspect of localization including script, debugging, quality assurance, and voice production.[9] In 2022, 8-4 provided the translation for Masahiro Sakurai's YouTube web series, "Masahiro Sakurai on Creating Games".[10]

Games

Podcast

8-4 hosts a bi-weekly podcast dedicated to "Japan, video games, and Japanese video games", known as 8-4 Play. It is hosted by the "8-4some" consisting of Mark MacDonald, John Ricciardi, Sarah Podzorski, and Justin Epperson. Being located in Tokyo, 8-4 has the opportunity to attend and share news about many Japanese video game industry events such as Tokyo Game Show, Capcom's Captivate, and Grasshopper Manufacture's Hoppers. As 1UP.com and EGM alumni, they maintain many of their video game journalism connections including James Mielke (now of Q Entertainment), Shane Bettenhausen (Ignition Entertainment), and David Abrams (Cheap Ass Gamer), who make regular appearances as guests on the show.[citation needed] They also occasionally have prominent designers as guests such as Tetsuya Mizuguchi and Akira Yamaoka.[20][21] Since 2012, episodes of the podcast have been hosted on Giant Bomb.[22] Following the 2011 Tōhoku earthquake and tsunami, 8-4 was involved in both Grasshopper Manufacture's Grasstream 2 charity event and Play For Japan: The Album, headed by Akira Yamaoka.

References

  1. ^ "About « 8-4". 8-4. 2005-10-05. Retrieved 2011-07-18.
  2. ^ a b "8-4 | Gameography". 8-4. Retrieved 2011-07-18.
  3. ^ a b c Akibatteru (2010-11-09). "Akibatteru アキバってる - Taipei Comic Fair, Game localization and Tokyo Anime Fair". YouTube. Retrieved 2011-07-18.
  4. ^ a b c Robson, Daniel (2011-06-29). "Local heroes take Japanese video games to the world | The Japan Times Online". The Japan Times. Retrieved 2011-07-23.
  5. ^ a b Nutt, Christian (2008-12-11). "News - Interview: 8-4 & The New Potential For Game Localization". Gamasutra. Retrieved 2011-07-23.
  6. ^ a b Ashcraft, Brian (2010-11-02). "Found In Translation". Kotaku. Retrieved 2011-07-18.
  7. ^ a b "8-4 Play 4/22/2011: PROJECT CAFÉ OLÉ « 8-4". 8-4. 2011-04-23. Retrieved 2011-07-18.
  8. ^ Ashcraft, Brian (2010-11-03). "The Surprising Ways Japanese Games Are Changed For Americans". Kotaku. Retrieved 2011-07-18.
  9. ^ Shoemaker, Brad (2008-10-17). "Giant Bomb Visits 8-4". Giant Bomb. Retrieved 2011-07-23.
  10. ^ Sakurai, Masahiro. "YouTube Community Post". YouTube. Retrieved 5 October 2022.
  11. ^ Byford, Sam (30 October 2015). "Cute cult cat-collecting app Neko Atsume is finally in English". The Verge. Retrieved 1 November 2015.
  12. ^ Nintendo of America. Twitter. 2015-08-28. Retrieved on 2015-08-29.
  13. ^ [1]. Twitter. 2016-03-03. Retrieved on 2016-03-03.
  14. ^ @sprsk (29 July 2016). "If you're lookin for a fun new game to play, Gotta Protectors just hit the eShop today. An 8-4 joint, too!" (Tweet). Retrieved 29 July 2016 – via Twitter.
  15. ^ Jenkins, David (4 July 2016). "NieR: Automata hands-on preview – 'I wanted to create a game where players would feel something'". Metro. Retrieved 4 July 2016.
  16. ^ "John Ricciardi on Twitter". Twitter. Retrieved 2017-03-18.
  17. ^ Ricciardi, John (8 August 2017). "Breaking Down Borders: Undertale's Journey to Japan and Back". PlayStation.Blog. Sony Interactive Entertainment America. Retrieved 8 August 2017.
  18. ^ @everydayfoxlife (2019-02-14). "aw yes! now that it's been announced I can finally share that I'm handling both the Switch and PS4 ports of Deltarune (*´∇`*) (enlisted by 8-4, naturally)" (Tweet) – via Twitter.
  19. ^ "魔法学園RPG『Ikenfell』の日本語版が配信決定。問題児の生徒6人が闇の真実を解き明かすため、校内を探索し怪物や教師たちと戦う". Yahoo! Japan (in Japanese). September 23, 2021. Archived from the original on March 6, 2022. Retrieved September 24, 2021.
  20. ^ "8-4 Play 6/17/2011: CHILD OF MIZUGUCHI « 8-4". 8-4. 2011-06-17. Retrieved 2011-07-18.
  21. ^ "8-4 Play 7/15/2011: ¡QUE MAGNIFICO! « 8-4". 8-4. 2011-01-07. Retrieved 2011-07-18.
  22. ^ "8-4 Play 4/20/2012: S2E01". 8-4. 2012-04-20. Archived from the original on 2014-08-12. Retrieved 2012-10-26.

External links