Truong Hai Group Corporation (THACO), (Vietnamese: Công ty cổ phần tập đoàn Trường Hải) is a Vietnamese automobile manufacturer in. The company is a member of the Vietnam Automobile Manufacturers Association (VAMA). It was founded in 1997 and is considered one of the pioneers of the Vietnamese auto industry.[2] In 2014, the company captured 32% of Vietnam's automobile market.[3] As of 2017, THACO owned the largest automobile production capacity in Vietnam, at 71,000 units per year.[4]
THACO's main products comprise family cars, light trucks, and buses. The company has a joint venture with Kia Motors to produce Kia-branded cars from its main factory, located in the Chu Lai Economic Zone.[5] It also produces and manufactures Mazda passenger cars, through its VinaMazda subsidiary. In 2020, the company entered the light motorcycle market.[6]
In 2021, THACO acquired the Vietnamese retail operations of e-mart.[7]
^"THACO sets up major auto parts industrial park". vietnamnews.vn. Retrieved 2021-06-01.
^"Trường Hải chiếm 32% thị phần ôtô VN - Tuổi Trẻ Online" (in Vietnamese). 9 January 2015. Retrieved 2024-05-09.
^Natsuda, Kaoru; Thoburn, John (2020-10-14). Automotive Industrialisation: Industrial Policy and Development in Southeast Asia. Routledge. ISBN 978-0-429-81784-7. Retrieved 2024-05-09.
^"Korean cars find few takers in Southeast Asia, sustained by Vietnam market". Retail News Asia. 2020-12-02. Retrieved 2020-12-07.