American accolade for print and digital publications
Los National Magazine Awards , también conocidos como los Ellie Awards , honran a las publicaciones impresas y digitales que demuestran constantemente una ejecución superior de los objetivos editoriales, técnicas innovadoras, iniciativa destacada y diseño imaginativo. Originalmente limitados a las revistas impresas, los premios ahora reconocen el periodismo de calidad de revista publicado en cualquier medio. Están patrocinados por la Sociedad Estadounidense de Editores de Revistas (ASME) en asociación con la Escuela de Posgrado de Periodismo de la Universidad de Columbia , y son administrados por la ASME en la ciudad de Nueva York. Los premios se han entregado anualmente desde 1966. [1]
Los premios Ellie son evaluados por periodistas de revistas y educadores de periodismo seleccionados por los administradores de los premios. Más de 300 jueces participan cada año. Cada juez es asignado a un grupo de jueces que tiene un promedio de 15 jueces, incluido un líder de jueces. Cada grupo de jueces elige a cinco finalistas (siete en Reportaje y Redacción de artículos); el mismo grupo de jueces selecciona a uno de los finalistas para que sea el ganador del premio Ellie en esa categoría. Los resultados de los jueces están sujetos a la aprobación de la Junta Nacional de Premios de Revistas, que está compuesta por funcionarios actuales y anteriores de ASME, el decano de la Escuela de Posgrado de Periodismo de la Universidad de Columbia y jueces veteranos.
Los finalistas de cada una de las categorías de los premios Ellie reciben certificados de reconocimiento. El ganador de cada categoría recibe una reproducción del "Elefante" de Alexander Calder, el símbolo de los premios desde 1970. Entre los cambios notables para 2017 se encuentran la expansión de las categorías de Diseño y Fotografía para incluir entradas digitales y la suspensión del premio de Ficción.
Categorías actuales
Excelencia general
Reconoce revistas impresas y digitales en varias categorías según el contenido y la audiencia.
Businessweek recibió el primer premio en 1973. No se entregó ningún premio entre 1974 y 1980. Cuando la Excelencia General regresó como categoría en 1981, se entregó a cuatro revistas por año hasta 1998, cuando cinco revistas recibieron premios a la Excelencia General. Seis revistas recibieron premios en 2002. De 2003 a 2010, el premio se entregó a siete revistas diferentes y en 2011, a ocho. Desde 2012, el premio ha sido otorgado a seis revistas.
A partir de 2016, se define en cuatro grupos: “Noticias, deportes y entretenimiento”, “Servicios y estilo de vida”, “Interés especial”, “Literatura, ciencia y política”.
Diseño
Anteriormente conocida como Visual Excellence (1970–1979). Reconoce la excelencia general en el diseño de revistas impresas. Se fusionó con Photography en 2019.
Fotografía
Reconocimiento a la excelencia general en fotografía de revistas impresas. Se fusionó con Design en 2019.
Diseño y fotografía
Se fusionaron dos categorías anteriores. Los premios se dividieron en "Noticias y opinión", que premia la excelencia visual de las revistas impresas y digitales que cubren política, negocios, tecnología y entretenimiento, y "Servicio y estilo de vida", que premia la excelencia visual de las revistas impresas y digitales que cubren moda, comida, viajes y diseño.
Fotografía destacada
Anteriormente conocido como Portafolio fotográfico/Ensayo fotográfico (2004-2006) y Portafolio fotográfico (2007-2010). Reconoce el uso de fotografías originales en un reportaje, ensayo fotográfico o portafolio fotográfico.
Número monotemático
Premia a las publicaciones que han dedicado un solo número impreso o un paquete digital importante al examen exhaustivo de un tema . No se otorgó ningún premio en 2000 ni en 2001.
Servicio Personalizado
Anteriormente conocido como Servicio al individuo (1974-1985). Reconoce el periodismo de revista que atiende las necesidades y aspiraciones de los lectores. No se entregó ningún premio en 1981.
Intereses de ocio
Anteriormente conocida como Intereses especiales (1986–2001). Reconoce el uso de la letra impresa para brindar información práctica sobre actividades recreativas e intereses especiales.
Sitio web
Sitios web de revistas Honors y revistas en línea. Divididos en dos categorías en 2019: "Noticias y opinión": sitios web de revistas Honors que cubren política, negocios, tecnología y entretenimiento ; y "Servicio y estilo de vida": sitios web de revistas Honors que cubren moda, comida, viajes y diseño.
Innovación digital
Reconoce el uso sobresaliente de los medios digitales por parte de sitios web de revistas y revistas exclusivamente digitales.
Redes sociales
Reconoce el uso destacado de cuentas sociales por parte de sitios web de revistas y revistas exclusivamente digitales.
Podcasting
Reconoce el uso sobresaliente de contenido de audio por parte de sitios web de revistas y revistas exclusivamente digitales.
Video
Reconoce el uso sobresaliente del vídeo por parte de revistas publicadas en plataformas digitales. Dividido en dos categorías en 2019: “Noticias y Opinión” –Premia la cobertura de política, negocios, tecnología y entretenimiento- y “Servicio y Estilo de Vida” –Premia la cobertura de moda, gastronomía, viajes y diseño.
Interés público
Conocido como Servicio Público (1970–1985). Reconoce el periodismo de revista que arroja luz sobre cuestiones de importancia nacional. No se entregó ningún premio en 1973.
Informes
Anteriormente conocido como Reporting Excellence (1970-1980) y New Reporting en 1988. Reconoce la excelencia en la elaboración de informes ejemplificada por un artículo o una serie de artículos.
Escritura de artículos de fondo
Rinde homenaje a la narración original y con estilo.
Ensayos y críticas
Categoría conocida anteriormente como "Crítica y Bellas Letras" (1977) y Ensayos (2000-2010). Reconoce "el periodismo de larga duración que presenta las opiniones del escritor sobre temas que abarcan desde lo personal hasta lo político".
Columns and Commentary
Honors political and social commentary; news analysis; and reviews and criticism.
Profile Writing
Category was inactive from 2013 through 2019 and was reactivated in 2020. Category was briefly known as Profiles from 2000 to 2001. Honors excellence in profile writing by recognizing the vividness and perceptiveness with which the writer brings his or her subject to life.
Former categories
National Magazine Award
For the first four years of the National Magazine Awards, only one award was given.
1966
- Look "for its skillful editing, imagination and editorial integrity, all of which were reflected particularly in its treatment of the racial issue during 1965."
1967
- LIFE "in recognition of skillful, imaginative and constructive editing as reflected particularly in vivid photo reporting of the war in Vietnam, outstanding coverage of the civil rights issue, and effective support for the preservation of great works of art—in keeping with an admirable tradition of public education on cultural subjects."
1968
- Newsweek "in recognition of that magazine's development of a new form of editorial analysis and advocacy in its major effort to present America's racial problems. The 'program of action,' published in Newsweek's issue of November 20, 1967, was a 23 page article combining reportage, analysis and opinion under the title 'The Negro in America: What Must Be Done.' The judges considered the project, clearly labeled as a departure from Newsweek’s standard policy, to have been skillfully and responsibly executed. They consider it a useful and important form, when sparingly used, in the news magazine field."
1969
- American Machinist, a McGraw-Hill trade publication, which was recognized for its special issue, "Will John Garth Make It?" The study of U.S. industry's role in combating unemployment, especially among those that companies might consider unemployable, included Mr. Garth, a 26-year-old high school dropout and parolee.
Certificates of Special Recognition
Identifying one winner was no doubt a challenge for the judges in the first years of the National Magazine Awards. It was decided from the start that Certificates of Special Recognition as well as commendations would be given.
1966
- Scientific American "for general excellence in its field and, particularly, for its special issue, drawing on many disciplines, dealing with the broad subject of urbanization"
- Grade Teacher "for its high quality treatment of important new subjects, conspicuously improved use of illustration and practical service to its readership—all within the limitations of a modest budget"
- Ebony "for imaginative and forceful treatment of social questions as reflected particularly in its issue on 'The White Problem in America'"
1967
- Motive "for editorial vitality, for tasteful innovation in design, and for forthright treatment of delicate issues that once would have been taboo in religious-affiliated publications"
1968
- Esquire "for its editorial creativity and diversity its original typographical and pictorial presentation, and its penetrating reporting of character and social trends as exemplified in its submitted article about Jack Ruby"
- LIFE "for its uncompromising and well documented series exposing the scale of organized crime in the United States and for its pursuit of new facets of the subject"
- Vogue "for visual grace, wit and innovation accompanied by printed content in harmony with its high graphic standard"
Commendation
Nine titles were commended at the first annual National Magazine Awards. This was the only year such recognition was given.
1966
- TIME "for the innovation of its well researched, expertly written and balanced series of ‘TIME Essays.’"
- The New Yorker "for its skillful editing and for its flair for dramatic innovation as demonstrated by its publication of Truman Capote’s ‘In Cold Blood.’"
- American Machinist "for its comprehensive treatment of the balance of payments problem as it affects industry."
- Continuum "for its role, as a Roman Catholic magazine of small circulation, in delving into controversy and presenting strong conviction and thorough research in a handsome format."
- Motive "for skillful and dramatic presentations of major issues in a small-circulation Protestant magazine."
- Vogue "for its effective use of color in editorial pages."
- Fortune "for its clear and thoughtful presentations, including its series offering a fresh look at the influence of automation."
- TV Guide "for dealing thoughtfully with controversial topics in a setting where others might have settled for fan-appeal trivia."
- LIFE "for overall skill in dealing with contemporary civilization, cultural subjects and public affairs."
Special Award
Specialized Journalism
Reviews and Criticism
Honors excellence in criticism of art, books, movies, television, theater, music, dance, food, dining, fashion, products and the like by recognizing the knowledge, persuasiveness and original voice that the critic brings to his or her reviews.
News and Documentary Photography
Previously known as Photojournalism (2007–2010) and News Photography (2011–2012). Honors excellence in the informative photographic documentation of an event or subject in real-time.
Photography, Digital Media
Honors overall excellence in the design of magazine websites and online-only magazines.
General Excellence in Digital Media
Previously known as General Excellence in New Media (1997–2000), General Excellence Online (2001–2009) and General Excellence, Digital Media (2010–2013).
Design, Digital Media
Previously known as Best Interactive Design (2001). Honors overall excellence in the design of magazine websites and online-only magazines.
Reporting, Digital Media
Previously known as News Reporting (2010–2011). Honors overall excellence in the design of magazine websites and online-only magazines.
Personal Service, Digital Media
Previously known as Interactive Service (2007) and Personal Service Online (2008–2008). Honors a site’s effective use of multimedia technology to deliver information that users can act on to improve the quality of their personal lives or enjoy recreational pursuits.
Commentary, Digital Media
Previously known as Blogging (2010–2011). Honors excellence in opinion journalism on digital platforms.
Website Department
Previously known as Regular Department or Section (2010) and Online Department (2011). Honors a regularly updated, clearly branded department or channel.
Utility App
Previously known as Interactive Feature (2007–2009) and Interactive Tool (2010–2011). Honors an outstanding app, feature or section of a website that uses multimedia technology, tools, community platforms or other interactive formats to deliver or share content such as news, information and entertainment, rather than practical instruction or advice.
Community
Tablet Magazine
Previously known as Mobile Media (2010), Mobile Edition (2011) and Tablet Edition (2012). Honors magazines published on tablets and e-readers, including digital-only magazines.
Multimedia
Previously known as Multimedia Feature or Package (2010) and Multimedia Package (2011). Honors digital storytelling and the integration of magazine media.
Magazine of the Year
Honors magazines for editorial excellence as demonstrated in print and on digital platforms for the quality and consistency of magazine-branded content and services produced by or associated with the publication, including but not limited to conferences and events; books; and radio and television programs.
Magazine Section
Honors a regularly published front- or back-of-the-book department or section.
Fiction
Previously known as Fiction & Belle-Lettres (1974–1976). Honors fiction originally published in magazines. Last awarded in 2016. Succeeded by the ASME Awards for Fiction in 2018.[73]
See also
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Enlaces externos
- Sitio web oficial
- Base de datos de búsqueda de la NMA (archivada)