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Museum of Illusions

The Museum of Illusions (Croatian: Muzej iluzija) is a franchise of museums that host a variety of exhibits of optical and other types of illusions.[1] The first museum in the franchise was opened in 2015 in Zagreb, Croatia. As of May 2023, the franchise consists of 43 museums in 25 countries.[2] The franchise is operated by Metamorfoza d.o.o.,[3] which is, as of 2021, majority-owned by Invera Equity Partners.[4]

History

The idea for the museum was started by Tomislav Pamuković and Roko Živković after contemplating on "how to escape the corporate environment" and "making something my own".[5] According to them, it was inspired by the National Geographic television show Brain Games.[5] The first museum opened in 2015 in Zagreb, Croatia,[6] with "two years passing between idea and realization".[2] The franchising started in 2016 with museums opening in Zadar, Croatia and Ljubljana, Slovenia.[7][8] The franchise later expanded into multiple countries,[9] with the largest museum opening in September 2023 in Las Vegas, United States.[10][11]

References

  1. ^ Nalewicki, Jennifer (2017-11-03). "Inside the Mind-Bending World of the Museum of Illusions". Smithsonian Magazine. Retrieved 2024-06-22.
  2. ^ a b Polonijo, Danijela (2023-05-19). "Njihov uspjeh nije iluzija, imaju 43 muzeja diljem svijeta, a tek su krenuli". Bloomberg Adria (in Croatian). Retrieved 2024-06-22.
  3. ^ Miletić, Mladen (2023-02-10). "Hrvatskom hit muzeju 2022. bila je najbolja u povijesti. Američki ured otvaraju do ljeta". Poslovni dnevnik (in Croatian). Retrieved 22 June 2024.
  4. ^ Zadravec, Marta (2021-07-26). "Invera Equity Partners invests in the Museum of Illusion". Croatian Private Equity and Venture Capital Association. Retrieved 2024-06-22.
  5. ^ a b Mitrović, Mia (2021-05-14). "Kada smo počeli govoriti da otvaramo Muzej iluzija, mislili su da smo pukli". Večernji.hr (in Croatian). Retrieved 2024-06-22.
  6. ^ "Video. Croatia: the Museum of Illusion has opened its doors in Zagreb". euronews. 2015-07-08. Retrieved 2024-06-22.
  7. ^ Ivanuš, Ivan (2017-11-24). "Muzej Iluzija otvorio vrata u Omanu, zagrebački muzej dobio dva nova eksponata, a u prosincu se otvara UNICEF-ova izložba". NACIONAL.HR (in Croatian). Retrieved 2024-06-22.
  8. ^ Morović Rudić, Žana (2016-06-06). "Muzej iluzija - nova atrakcija u Zadru". Hrvatska radiotelevizija (in Croatian). Retrieved 2024-06-22.
  9. ^ Trejos, Nancy. "The new Museum of Illusions in New York: It will boggle your mind". USA TODAY. Retrieved 2024-06-22.
  10. ^ Filipović, Luka (2024-01-21). "Oni prodaju iluzije i tuku se s 'velikim dečkima': Izbacio nas je Musk, a pobijedili smo Samsung i Nike". tportal.hr (in Croatian). Retrieved 2024-06-22.
  11. ^ Tsoneva, Annie (2023-09-04). "Croatia's Museum of Illusions expands to Las Vegas". SeeNews. Retrieved 2024-06-22.

External links