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Ibis Budget

Ibis Budget (stylised ibis budget) is a French budget hotel brand owned by Accor.[2] Created in 1992 in France under the name Etap Hôtel, the brand was renamed Ibis Budget in 2011. As of 2018, Ibis Budget managed 614 hotels in 20 countries.[1]

History

1992: Etap Hôtel

After the successful launch of the budget hotel chain Formule 1 in 1985, the group Accor launched a new economy brand, Etap Hôtel, in 1992.[3] By 2004, 229 Etap Hôtel locations opened in France, and 81 elsewhere in Europe.[4] To fine-tune its economy segment, the Accor group privileged the development of Etap Hôtel over its other budget brand Formule 1.[5]

In 2008, the chain had been awarded Best Interior Design by the European Hotel Design Awards.[6]

2011: Ibis Budget

In September 2011, Accor rebranded Etap Hôtel into Ibis Budget and All Seasons into ibis Styles, turning ibis into the group's economy megabrand.[7] The "Sweet Bed" was rolled out throughout the ibis brands, the first bed entirely designed by a hotel group.[8] The mattresses, pillows and digital access were upgraded.[9] The lobby was turned into a living space.[10] Following this restructure, the ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[11] The first Ibis Budget opened in Tangier, Morocco, in November 2011.[12]

In 2013, Ibis Budget became Spain's first super-economy hotel chain with 15 hotels in the country.[13] The following year, still in Spain, Ibis Budget tested the installation of solar thermal collectors capable of yielding power on rainy days and during the night.[14]

In April 2017, Ibis Budget introduced the new Nest rooms which include a pull-down bed.[15] In January 2019, ibis Budget launched a discount offer for rainy days.[16] In October 2019, Ibis Budget launched in Singapore.[17]

The last remaining hotel with the old Etap name is located in Belfast, Accor sold the hotel to Andras House in March 2024.[18][19][20]

Description

Ibis budget is part of the ibis family, which also includes the brands ibis and ibis Styles.[7] It is an economy hotel brand specialized in essential comfort at a budget price and owned by Accor.[21] Ibis budget manages 614 hotels in 20 countries (2018).[1]

Development

Ibis Budget in Vienna
Ibis Budget in Manchester

See also

References

  1. ^ a b c d "Key indicators". Accor.com. Archived from the original on 19 November 2020. Retrieved 25 November 2019.
  2. ^ "Ibis budget by Accor". Hospitalitynet.org. Retrieved 26 November 2019.
  3. ^ "Dossier franchise: Etap Hotel". Lhotellerie-restauration.fr (in French). 1 October 1998. Retrieved 26 November 2019.
  4. ^ "Documents comptables annuels". Journal-officiel.gouv.fr (in French). 31 December 2004. Archived from the original on 10 August 2019. Retrieved 26 November 2019.
  5. ^ "Accor : leader de l'hôtellerie européenne". Tourmag.com (in French). 6 February 2006. Retrieved 26 November 2019.
  6. ^ "Introducing Ibis Budget: Brand new content to Amadeus Hotels". Amadeus.com. May 2013. Retrieved 26 November 2019.
  7. ^ a b Scott Carey (22 June 2012). "Ibis accelerates 'megabrand' revamp". Businesstraveller.com. Retrieved 25 November 2019.
  8. ^ "Accor unveils "Sweet Bed by Ibis"". Businesstraveller.com. 18 September 2012. Retrieved 25 November 2019.
  9. ^ Armorel Kenna (1 November 2011). "Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle". Bloomberg.com. Retrieved 25 November 2019.
  10. ^ "Accor unveils new public spaces of ibis and ibis budget brands". Breakingtravelnews.com. 24 June 2012. Retrieved 25 November 2019.
  11. ^ "Ibis Becomes Leading Hotel Brand in Europe". Hospitalitynet.org. 14 February 2013. Retrieved 25 November 2019.
  12. ^ "The World's First ibis Budget Opens: Hotel Ibis Budget Tangiers". Hospitality-on.com. 16 November 2011. Retrieved 25 November 2019.
  13. ^ "Ibis Budget, primera cadena de hoteles low cost en España". Hosteltur.com (in Spanish). 4 September 2013. Retrieved 25 November 2019.
  14. ^ "Accor implantará soluciones avanzadas de energía solar térmica a través de un piloto del ITH". Ithelero.com (in Spanish). 5 August 2015. Retrieved 25 November 2019.
  15. ^ Mark Caswell (20 April 2017). "Ibis Budget unveils "Nest Room"". Businesstraveller.com. Retrieved 26 November 2019.
  16. ^ "Ibis Budget réduit ses prix s'il pleut chez vous". Lareclame.fr (in French). 18 January 2019. Retrieved 26 November 2019.
  17. ^ "The Wrap: Accor debuts ibis budget brand in Singapore". WIT. 9 October 2019. Retrieved 27 January 2020.
  18. ^ "Etap Belfast". all.accor.com. Retrieved 15 November 2022.
  19. ^ "Buyer found for Belfast's £7m ETAP Hotel, with deals close for Bloomfield and The Quays shopping centres". The Irish News. 9 January 2024. Retrieved 3 February 2024.
  20. ^ "Andras House Acquires Belfast's ETAP Hotel". Hospitality Ireland. 5 March 2024. Retrieved 7 March 2024.
  21. ^ "Ibis budget by Accor". Hospitalitynet.org. Retrieved 25 November 2019.

External links

Media related to Ibis Budget at Wikimedia Commons