Zenobia pulverulenta, the honeycup, is a North American species of shrubs, in the genus Zenobia, in the family Ericaceae.[2] It is native to coastal plain of the Southeastern United States, in North Carolina, South Carolina, and Virginia.[3][4]
Zenobia pulverulenta is a deciduous or semi-evergreen shrub growing to 0.5–1.8 m tall. The leaves are spirally arranged, ovate to elliptic, 2–7 cm (1–3 in) long.[5]
The flowers are white, bell-shaped, 12 mm (0.47 in) long and 10 mm (0.39 in) broad, and sweetly scented. The fruit is a dry five-valved capsule.[5]