eBella was a South African Digital satellite television channel created and owned by e.tv's eMedia Investment for Openview and DStv.[1]
After eMedia Investments and Platco Digital successfully launched its OpenView platform, they decided to expand their family of channels.[2] With eExtra in particular being popular in airing telenovelas such as Santa Diabla, e.tv decided to bulk in on international dramas and series.
The launch was also because of a new local content channel on DStv called Moja Love, launched on 14 February 2015. The channel was centered to love and relationship seekers, to which e.tv created eBella to be a female-skewed channel.
eBella was terminated at the end of March 2019 due to low viewership. All content was moved to eExtra.[3]
eBella shows a number of local and international series, movies, dramas, and telenovelas.