Triple M Bendigo (official callsign: 3BBO) is a commercial radio station owned and operated by Southern Cross Austereo as part of the Triple M network. It broadcasts to Central Victoria from studios in the Bendigo suburb of Golden Square.
The station was founded in 1931 by AWA as 3BO, initially on the AM band at a frequency of 970 kilohertz,[2][3] before converting to the FM band as 3BO FM on 5 April 1993.[4] In 1987 it was sold by AWA to Wesgo.[5] It was sold again in 1992.[6]
On 15 December 2016, it was rebranded Triple M.[7]
Triple M's Golden Square studios produce and air local programs from 6am–9am weekdays, including a three-hour breakfast show presented by Bryan Coghlan and Jules Greenhalf.[8] Network programming comes from studios in Albury, the Gold Coast, Melbourne and Sydney.