Kumho Asiana Main Tower

Office Building in Seoul, South Korea

Kumho Asiana Main Tower (금호아시아나 본관) is the headquarters of the Kumho Asiana Group, a South Korean conglomerate.

The head office of Air Seoul is in the building.^[2]

Architecture

Unlike the adjacent apartment and office buildings, the Kumho Asiana Main tower is curved. The designers said they were inspired by the image of an airplane in flight. ^[3] Kumho Asiana is the parent company of Asiana Airlines. ^[4] The glass and steel façade also sports a digital media board. The art façade is illuminated by 42,000 LED light bulbs to display different designs or works of art by commissioned artists. ^[5]

See also

• Kumho Asiana Group
• LED
• New media art
• Light pollution

References

1. "Building Info". Archived from the original on 2015-07-14. Retrieved 2012-07-17.
2. Home. Air Seoul. Retrieved on November 1, 2016. "Kumho Asiana Main Tower,76, SaemunanRo Jongro Gu Seoul" - Korean address: "(우)03185 서울특별시 종로구 새문안로 76 금호아시아나 본관"
3. "Design".
4. "Asiana Airlines". Archived from the original on 2013-02-18. Retrieved 2012-07-17.
5. "Digital Facade".