El Salón del Automóvil de Detroit , anteriormente conocido como el Salón Internacional del Automóvil de Norteamérica ( NAIAS ), [1] es un salón del automóvil anual que se celebra en Detroit, Michigan . Celebrado en Huntington Place (anteriormente Cobo Center) desde 1965, [2] es uno de los salones del automóvil más grandes de América del Norte y es ampliamente considerado como uno de los eventos más importantes de la industria automotriz. [3] [4]
La feria está organizada por la Asociación de Concesionarios de Automóviles de Detroit (DADA, por sus siglas en inglés) y se ha celebrado anualmente en enero durante gran parte de su historia reciente. Suele estar abierta al público general durante una o dos semanas, precedida por preestrenos para empleados de la industria y medios de comunicación, y un "preestreno benéfico" de alto costo que recauda fondos para organizaciones benéficas locales para niños.
Historia
En 1899, William E. Metzger ayudó a organizar el Salón del Automóvil de Detroit, el segundo de su tipo, después del Salón del Automóvil de París de 1898. [ 5 ] En 1907 se celebró un salón del automóvil en Detroit en el Beller's Beer Garden en Riverside Park y desde entonces se ha celebrado anualmente, excepto entre 1941 y 1953. Durante las primeras décadas de existencia del salón, solo tuvo un enfoque regional. En 1957, los fabricantes de automóviles internacionales expusieron por primera vez. [6]
En 1987, la DADA propuso que el salón se volviera internacional. [7] Los miembros de la DADA fueron a lugares como Europa y Japón en el intento de convencer a quienes presentaban sus nuevas marcas o vehículos en esos países para que llevaran esas presentaciones al Salón del Automóvil de América del Norte. [7] Ese intento resultó exitoso; el Salón del Automóvil de América del Norte pasó a llamarse Salón Internacional del Automóvil de América del Norte en 1989. [7] El NAIAS fue el primer (y, hasta 2006, único) salón del automóvil en los Estados Unidos sancionado por la OICA . [8]
Desde 1965, el evento se lleva a cabo en Huntington Place (anteriormente Cobo Center), [7] donde ocupa casi 1 millón de pies cuadrados (93.000 m 2 ) de espacio. Antes de realizarse en Huntington Place, el evento se llevó a cabo en otros lugares conocidos en el área metropolitana de Detroit, incluido Light Guard Armory, el pabellón Wayne Gardens y Michigan State Fairgrounds . [9]
El récord de asistencia se alcanzó en 2003, con 838.066 asistentes. [10] En 2009, la asistencia fue de 650.517. [10] En 2016, hubo 815.575 asistentes con entrada, después de haber alcanzado las 803.451 en 2015. [10] En 2004 y 2005, la vista previa benéfica atrajo a 17.500 personas a 400 dólares la entrada y recaudó 7 millones de dólares en total. Más de 800.000 personas asistieron durante los días en que el espectáculo estuvo abierto al público en general en 2018; se estima que el espectáculo genera unos ingresos de más de 500 millones de dólares para la economía local. [11]
Audi , BMW y Mercedes-Benz no estuvieron presentes en la edición de 2019, tras las recientes ausencias de otros fabricantes de lujo como Porsche , Jaguar , Land Rover y Volvo . [11]
En 2018, se hicieron planes para trasladar el espectáculo de enero a junio a partir de 2020, con la esperanza de atraer más visitantes y agregar eventos al aire libre, [11] con planes para una "plaza de automóviles" alrededor de las avenidas Woodward y Jefferson , además de la exposición interior en el TCF Center. [12] Un festival al aire libre conocido como "Motor Bella" precedería al espectáculo, que exhibiría superdeportivos europeos . [13] La edición de 2020 se canceló debido a la pandemia de COVID-19 , debido a las órdenes de salud de Michigan y al uso del TCF Center como hospital de campaña por parte de FEMA . [14]
En 2020, se hicieron planes para trasladar la feria de 2021 de junio a finales de septiembre debido a la continua pandemia. [15] Sin embargo, la edición de 2021 también se canceló. Los organizadores de NAIAS celebraron Motor Bella en el M1 Concourse en Pontiac, Michigan como reemplazo parcial, que era un evento para entusiastas al aire libre que se desarrolló del 21 al 26 de septiembre. El director ejecutivo Rod Alberts declaró que "no podemos ignorar las grandes perturbaciones causadas por la pandemia y el impacto que ha tenido en los presupuestos. Como tal, brindaremos una experiencia increíble a los medios, la industria automotriz y el público de una manera rentable". [16]
Para las ediciones de 2022 y 2023, el evento regresó al centro de Detroit y se llevó a cabo en septiembre. [17] Volverá a su nombre original y al calendario anterior de enero a partir de 2025. [1]
Salón Internacional del Automóvil de Norteamérica 2007
En 2025, el evento volverá a su fecha anterior de enero, con una fecha programada del 10 al 20 de enero de 2025. [1] No está previsto que se celebre ningún evento en 2024. [18] [19] DADA rebautizó el evento como Salón del Automóvil de Detroit para su edición de 2025, eliminando su nombre anterior. [1] [19]
2023
La feria de 2023 se desarrolló del 16 al 24 de septiembre, con una vista previa para los medios el 13 y una vista previa benéfica (con una actuación de Jennifer Hudson ) el 15. [20] Cabe destacar que su realización coincidió con el comienzo de la huelga de los trabajadores automotrices unidos de 2023 , que tuvo como objetivo a Ford, General Motors y Stellantis, los tres expositores más grandes de la feria. La UAW realizó una manifestación frente a Huntington Place la noche de la vista previa benéfica, pero no hizo piquetes en el evento ni llamó a un boicot de los consumidores a la feria. [20]
Para 2023, el evento volvió a su formato anterior, totalmente en interiores. Los tres fabricantes de automóviles con sede en Detroit expusieron, junto con Hyundai, Kia, Toyota y Volkswagen. [21] Subaru, que expuso en 2022, se negó a regresar para el evento de 2023, [22] mientras que Honda estuvo representada por una exhibición organizada por un consorcio de sus concesionarios del área de Detroit, en lugar de una organizada por la propia empresa. [23] Al igual que en el evento de 2022, los fabricantes de automóviles que no participaron estuvieron representados por exhibiciones más pequeñas de sus automóviles en una sección del piso de exhibición. [21] [24]
El espectáculo de 2023 también contó con una gran pista de pruebas cubierta en la parte trasera del piso de exhibición, en la que los asistentes viajaron en nuevos vehículos eléctricos de GM, Ford, Volkswagen, BMW y Tesla . [21] Apodada Powering Michigan EV Experience, la pista incluyó una franja de aceleración de 300 pies y un circuito serpenteante para demostrar el manejo de los vehículos. [25] [26] La participación de Tesla en EV Experience marcó la primera aparición de la compañía en NAIAS desde 2015. [27] Además, los cursos todoterreno separados en las exhibiciones de Ford y Jeep, así como el curso de camionetas Ram, regresaron del espectáculo de 2022. [28]
En 2022, el NAIAS completo regresó a Huntington Place, con el espectáculo público del 17 al 25 de septiembre, precedido por la vista previa para los medios el 14 y la vista previa benéfica el 16. La vista previa para los medios contó con la visita del presidente estadounidense Joe Biden , [29] y la vista previa benéfica contó con la actuación de Nile Rodgers & Chic . [30]
La edición de 2022 presentó un diseño rediseñado, con las exhibiciones principales en el interior del piso de exhibición en Huntington Place y otros eventos de apoyo al aire libre en la cercana Hart Plaza . [31] Stellantis , Ford , General Motors , Toyota y Subaru fueron los únicos fabricantes de automóviles con exhibiciones importantes en el piso de la convención, mientras que Volkswagen tuvo una exhibición más pequeña en el vestíbulo de Huntington Place. [32] Muchos fabricantes de automóviles que no participaron, como Nissan, Hyundai y Mercedes-Benz, estuvieron representados por vehículos nuevos en exhibición en el piso de la convención, pero sin una exhibición de marca. [33]
De regreso de Motor Bella, se instalaron pistas de prueba interactivas en el piso de exhibición, en las que los asistentes tuvieron la oportunidad de viajar en vehículos Ford y Stellantis. La pista de Ford contaba con una pista de aceleración, utilizada para demostrar el F-150 Lightning , y una gran colina, que mostraba las capacidades todoterreno del Bronco . Stellantis operaba dos pistas: una pista todoterreno con el Jeep Wrangler , el Gladiator y el Grand Cherokee , y una pista de demostración con camionetas Ram . Los viajes en las tres estaban incluidos con la entrada al espectáculo.
Los semifinalistas del Automóvil, Camión y Vehículo Utilitario de Norteamérica del Año 2023 se anunciaron y exhibieron en la exposición, y los ganadores se anunciarán en enero de 2023. [41]
2021: Motor Bella
Los planes para que el NAIAS completo regresara en septiembre de 2021 se cancelaron debido a la pandemia de COVID-19 . En su lugar, los organizadores del espectáculo organizaron un evento al aire libre, denominado Motor Bella , en el M-1 Concourse en la cercana Pontiac del 21 al 26 de septiembre. [42] [43]
El espectáculo de 2020 estaba programado para realizarse del 13 al 20 de junio; se canceló en marzo de 2020 debido a la pandemia mundial de COVID-19 . [14]
2019
El espectáculo de 2019 se desarrolló del 19 al 27 de enero en el Cobo Center [45] y se inauguró con la bajada de un Shelby GT500 2020 del techo del Cobo Center. [3] Se lanzaron 30 autos en las vistas previas, en comparación con los 69 en 2018. [46] Entre varios autos, mostró nuevas versiones del Kia Soul . Otras atracciones importantes incluyeron el Shelby GT500 2020. [47] USA Today señaló que Chevrolet, Ford, Honda, Jeep y Toyota estaban reintroduciendo modelos descontinuados en el espectáculo con las vistas previas de los medios, por ejemplo, el Toyota Supra y el Ford Ranger de tamaño mediano . [48] [49] Varios fabricantes de automóviles utilizaron pantallas de realidad virtual. [50] Se llevaron a cabo varias protestas fuera del evento con respecto al historial ambiental de Ford y los despidos de GM . [51]
12 de enero – Galería
14 y 15 de enero: vista previa de prensa
14-17 de enero – Automobili-D (feria de movilidad y autonomía)
En la feria, Ford Motor Company y Volkswagen Group anunciaron una alianza global para colaborar en furgonetas comerciales y camionetas pickup de tamaño mediano, y potencialmente compartir tecnología de vehículos eléctricos y autónomos en el futuro. [70]
2018
La edición de 2018 tuvo lugar del 20 al 28 de enero en el Cobo Center. [71] Se desarrolló del 14 al 28 de enero. La vista previa de prensa se extendió un día y la segunda edición de Automobili-D se extendió tres días.
El Washington Post informó que los autos más rápidos en el salón del automóvil de 2018 incluyeron el Acura NSX 2019, el Dodge Challenger SRT Hellcat Widebody 2019, el Nissan GT-R 2019, el Alfa Romeo Giulia 2019 y el Corvette ZR1 2019. [72]
14-16 de enero – Vista previa de prensa
14-21 de enero – Automobili-D (feria de movilidad y autonomía)
La edición de 2017 se celebró del 9 al 22 de enero. Automobili-D , una exposición dedicada a la autonomía y la movilidad automovilística , se celebró conjuntamente con la edición del 8 al 12 de enero. [99] Sam Slaughter fue el presidente. [10]
El evento de 2016 se desarrolló del 11 al 24 de enero. El evento atrajo a 5068 miembros acreditados de los medios de comunicación de 60 países durante la vista previa para los medios, y la vista previa de la industria atrajo posteriormente a 39 788 visitantes de 25 países y 2000 empresas. [10] Entre los visitantes famosos se encontraba Barack Obama . [10] [127] El primer día se vio el debut de modelos como el Lexus LC 500 , la nueva minivan Pacifica y un concept car de hidrógeno de Audi. [128]
11 y 12 de enero: vista previa de prensa [10] [129]
El espectáculo de 2011 se desarrolló del 10 al 23 de enero.
10 y 11 de enero: vista previa de prensa
12 y 13 de enero: avance de la industria
14 de enero – Preestreno benéfico
Del 15 al 23 de enero: abierto al público
Porsche regresó al salón por primera vez desde 2007. [237] Una nueva sección "Vida más inteligente en Michigan" mostró tecnologías de energía alternativa fuera del sector automotriz, además de una pista de vehículos eléctricos condensada de su tamaño de 2010.
El espectáculo de 2010 se desarrolló del 11 al 24 de enero.
11 y 12 de enero: vista previa de prensa
13 y 14 de enero: avance de la industria
15 de enero – Preestreno benéfico
Del 16 al 24 de enero: abierto al público
Una nueva sección llamada "Electric Avenue" exhibió vehículos eléctricos de todo el mundo, incluidos algunos participantes del Automotive X-Prize . Saab , Hummer , Infiniti , Suzuki y Porsche no asistieron al show de 2010. [242] Nissan y Mitsubishi no tuvieron espacio regular en el piso, pero el Nissan Leaf y el Mitsubishi i MiEV aparecieron en la sección Electric Avenue. [243] Un pequeño incendio eléctrico en la exhibición de Audi provocó una evacuación el 21 de enero. Nadie resultó herido. [244]
El espectáculo de 2009 se desarrolló del 11 al 25 de enero. [246]
11 al 13 de enero: jornadas de prensa
14 y 15 de enero: jornadas de la industria
16 de enero – Preestreno benéfico
Del 17 al 25 de enero: abierto al público
Nissan , Infiniti , Mitsubishi , Suzuki , Rolls-Royce , Land Rover , Ferrari y Porsche no asistieron al salón del automóvil de 2009, la mayor cantidad de fabricantes de automóviles que no regresaron en la historia del salón. Como resultado, el salón se convirtió en el primero con fabricantes de automóviles chinos ( BYD y Brilliance ) exhibidos en el piso principal. [247]
GM también anunció la producción del mini-coche Chevrolet Spark (anteriormente mostrado como el concepto Chevrolet Beat), para la venta en Europa en 2010 y América del Norte en 2011, así como el monovolumen compacto Chevrolet Orlando , para la venta en América del Norte en 2011. El Spark se mostrará en el Salón del Automóvil de Ginebra de 2009. [249]
The Detroit Auto Show was renamed the North American International Auto Show for 1989, as Lexus and Infiniti debuted. The show opened on January 11, with press previews and introductions for the first two days.
Two major awards are presented at the auto show: the EyesOn Design Awards for Design Excellence,[267] and the Car, Truck, and Utility of the Year Award, which was founded in 1994. At the North American Car, Truck and Utility Vehicle of the Year awards, awarded in the preview period of the auto show, around 55 automotive journalists serve as judges. They evaluate "value, innovation, design, performance, safety, technology and driver satisfaction."[49]
EyesOn Design Award winners
2004: Winners were the Mazda Kabura concept for "Aesthetics & Innovation", the Ferrari FXX prototype for "Functionality", and the Chevrolet Camaro (fifth generation) model for "Concept Implementation".[267]
2007: Winners were the 2007 Chrysler Nassau concept for "Aesthetics & Innovation", the Kia Kue concept for "Functionality", the 2008 Cadillac CTS (second generation) production model for "Concept Implementation", and the Jeep Trailhawk concept for "Spirit of Industrial Design".[267]
2008: The Cadillac CTS concept and the Chrysler ecoVoyager won the awards for concept car and truck. The 2009 Cadillac CTS-V and the BMW X6 received the Design Excellence awards for best production car and truck.[267]
2009: The Audi Sportback and the Cadillac Converj (ELR) won the "Excellence in Design Award" for concept vehicles debuted at the Detroit. The Audi R8 V10 and the BMW Z4 (E89) received the Design Excellence award for production vehicles.[267]
2010: The GMC Granite won the Excellence in Design Award for concept vehicles debuted at the Detroit show and the Audi A8 received the top honor for production vehicles.[267]
2011: The Porsche 918 RSR won for concept vehicles debuted at the Detroit show and the 2011 Audi A6 received the award for production vehicles.[268]
2012: The Lexus LF-LC won the "Excellence in Design Award" for concept vehicles debuted at the Detroit show and the 2013 Ford Fusion received the top honor for production vehicles.[269]
2013: The 2014 Cadillac ELR won the "Production Category" at the Detroit show while the Nissan Resonance concept and the Ford Atlas concept tied for the "Concept Category" award.[270]
2014: The 2015 Ford Mustang won "Best Production Vehicle" while the Volvo Concept XC Coupé took awards for both "Best Concept Vehicle" and "Best Use of Color, Graphics, and Materials".[271]
2015: The Ford GT won "Best Designed Production Vehicle" award while the Buick Avenir was selected as both "Best Concept Vehicle" and "Best Use of Color, Graphics, and Materials" and the Audi Q7 received Best Designed Interior.[272]
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Enlaces externos
Wikimedia Commons alberga una categoría multimedia sobre Salón Internacional del Automóvil de Norteamérica .
