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Maverick Carter

Maverick Carter is an American sports-marketing businessman and media personality.

Early life and education

Maverick Carter was born on October 10, 1980,[1] though multiple sources citing his age in different years would place his birthday in 1981 or 1982.[2] He spent most of his youth in Akron, Ohio and Atlanta, Georgia. Carter grew up the son of Katherine Powers, a social worker, and Otis Carter.[3] He is a longtime friend of LeBron James; both played basketball and football at St. Vincent–St. Mary High School (SVSM) in Akron.[4] He also played on the same team as Jay Williams at the Five Star Camp.[5] After graduating from SVSM, Carter played college basketball for one season at Western Michigan before transferring to the University of Akron and focusing on other endeavors.[3]

Career

Carter interned with Nike, withdrawing from college to become a Nike field representative.[3] He has served as James' business manager since 2006. Carter, along with James, Rich Paul, and Randy Mims, is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering The Decision, a television special.[3]

Carter arranged a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile.[6] He also developed The LeBrons series of commercials featuring caricatures of James.[3] He and James also founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall, the Bleacher Report spinoff Uninterrupted, and Space Jam: A New Legacy.[7] In 2021, Carter parlayed a deal whereby he and James each gained part ownership stakes of the Boston Red Sox.[citation needed]

He was an executive producer, alongside James and Drake, of Hubert Davis's 2022 documentary film Black Ice.[8]

References

  1. ^ "Maverick Carter". TV Insider. Retrieved August 30, 2024.
  2. ^ Bhattacharji, Alex (September 12, 2018). "A Day in the Life of Maverick Carter". The Wall Street Journal. Retrieved August 30, 2024. The recognition is nice, but it's old news for the 36-year-old Carter.
    • Whitlock, Jason (April 7, 2011). "Maverick Carter out to silence critics". Retrieved August 30, 2024. As you pass him in the idling S550, you would not mistake the 29-year-old CEO for a pro athlete, an actor, a singer or an entertainer.
    • Rhoden, William C. (May 25, 2018). "For Maverick Carter, running King James' empire was always the game plan". Andscape. Retrieved August 30, 2024. Carter and I were introduced in 2006. James was 21 at the time and had just completed his third NBA season with Cleveland. Carter was 24.
  3. ^ a b c d e Jason Whitlock (April 7, 2011). "Maverick Carter out to silence critics".
  4. ^ Galles, David (June 19, 2020). "LeBron James's Business Partner Now Wants to Get Out the Vote". The New York Times. Retrieved March 6, 2022.
  5. ^ Williams, Jay (January 4, 2022). "Maverick Carter on Building the LeBron James Empire". The Limits with Jay Williams. NPR. Retrieved August 30, 2024.
  6. ^ Futterman, Mattew (April 7, 2011). "LeBron James, Fenway in Deal". Wall Street Journal.
  7. ^ Ford, Rebecca (July 22, 2015). "LeBron James' SpringHill Entertainment Signs Deal With Warner Bros". The Hollywood Reporter. Retrieved May 16, 2016.
  8. ^ Vlessing, Etan (July 29, 2021). "LeBron James, Drake, Maverick Carter to Exec Produce Hockey Racial Reckoning Doc 'Black Ice'". The Hollywood Reporter. Retrieved August 29, 2023.
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