Marco Tungate

Mark Tungate es un escritor británico radicado en París, Francia. Es autor de Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Third Edition 2012), Adland: A Global History of Advertising (2007, Second Edition 2013, catalogado entre los mejores libros de negocios de 2007 por Library Journal ), Branded Male: Marketing to Men (2008), Luxury World: The Past, Present and Future of Luxury Brands (2009), Branded Beauty: How Marketing Changed the Way We Look (2011) y The Escape Industry: How Iconic and Innovative Brands Built the Travel Business (2017), todos publicados por Kogan Page. Tungate también colaboró ​​con Renzo Rosso , el fundador de la empresa de ropa Diesel SpA , en el libro Fifty (Gestalten Verlag, 2006), sobre la vida de Rosso y la marca Diesel. El diseño gráfico fue obra del colectivo creativo barcelonés Vasava.

Referencias

• https://web.archive.org/web/20110716220702/http://www.theadvertisingshow.com/en/art/1161/
• https://web.archive.org/web/20071103103108/http://brandchannel.com/books_reviews.asp?sb_id=598
• http://adage.com/bookstore/post?article_id=120205
• https://web.archive.org/web/20110607133003/http://www.libraryjournal.com/article/CA6539330.html?q=Adland
• http://www.nysun.com/business/ Different-methods-marketers-use-to-lure-men/75719/
• http://www.shift.jp.org/en/archives/2006/02/fifty_by_diesel.html