VH1 Italia was a 24-hour music entertainment channel operated by Paramount Networks EMEAA which launched on 1 July 2016, replacing the Italian version of MTV Music which launched on 1 March 2011 on digital terrestrial television. VH1 Italia was available over-the-air across Italy.[1][2]
The channel used the slogan 'Music 4 Life' on all online and on-air branding. The channel used the existing VH1 branding and idents from VH1's international creative campaign. The channel used a mix of domestic and non-domestic music videos and artists. Italian artists were used in segments in order to promote the new channel - VH1 Italia: Music 4 Life. The network retained the music video direction of the original VH1 format, never moving its focus towards the American channel's reality television focus.
The channel ceased broadcasting on 7 January 2024.[3][4]