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Heineken Malaysia

Heineken Malaysia Berhad (HEINEKEN Malaysia) (MYX: 3255) is a major producer of beer, stout, cider and non-alcoholic malt beverages in Malaysia and has been listed on the Main Board of Bursa Malaysia since 1965. Among the brands they produce and market are Heineken,[1] Tiger Beer,[1] Tiger Crystal,[1] Guinness,[1] Strongbow Apple Ciders,[1] Apple Fox Cider,[1] Anchor Smooth,[1] Kilkenny,[1] Anglia,[1] and Malta.[1] The company also imports and distributes Heineken 0.0,[1] Paulaner[1] and Kirin Ichiban.[1]

History

Heineken Malaysia Berhad was first incorporated on 24 January 1964 under the name Guinness Malaysia Limited. It has been operating the Sungei Way Brewery which started its operations in 1965. Located in Selangor, the brewery occupies a land area of 23.72 acres (96,000 m2). On 15 April 1966, the name changed to Guinness Malaysia Berhad.

Following the merger of Guinness Malaysia Berhad and Malayan Breweries (Malaya) Sdn Bhd in 1989, a new joint venture company, Guinness Anchor Berhad, was formed. GAPL Pte Ltd served as the holding company whilst Malayan Breweries (Malaya) became a dormant wholly owned subsidiary of the company.

On 7 October 2015, the company announced that Heineken N.V. acquired the remaining shares owned by Diageo Plc in GAPL Pte Ltd. Heineken N.V. controls 100% of GAPL which holds 51% equity interest in Heineken Malaysia Berhad. On 15 March 2016,[2] the company announced its name change from GAB to Heineken Malaysia Berhad effective 21 April 2016, to reflect the corporate identity and branding of the company and its relationship with the Heineken group of companies.

Management structure

Shareholding structure

The shares of Heineken Malaysia are traded on Bursa Malaysia under the symbols: HEIM. The shareholding[5] in the company's stock is depicted in the table below:

1. 51% of Heineken Malaysia's equity interest is held indirectly by Heineken N.V. via its wholly owned subsidiary, GAPL Pte Ltd.

Brands

Beer

Heineken is a 5% alcohol by volume (ABV) pale lager that is one of Heineken Malaysia's[6] flagship products. It is brewed using an original recipe since 1873 from three main ingredients: water, malt (barley), and hops.[7] The beer is recognisable for its iconic green bottle and red star.[8]

Heineken 0.0 is a non-alcoholic malt beverage that was launched in the Netherlands in 2017[9] and introduced in Malaysia in July 2019.[10] The beverage is double brewed with natural ingredients including water, malted barley, hops and yeast then undergoes a de-alcoholisation process.[11]

Tiger Beer is a 5% ABV Asian lager, first brewed in 1932 by Malayan Breweries Limited in Singapore.[12] Available in over 60 countries worldwide, the lager has won over 50 international awards and accolade.[13]

A variant of regular Tiger Beer, Tiger Crystal is a light lager with a 4.2% ABV, brewed at -1 °C giving the beverage a low bitterness and refreshing finish.[6] Initially released as a limited-edition beverage in conjunction with the Lunar Year of the Tiger in Malaysia in 2010,[14] the beverage returned in 2019 after proving to be a success across markets in Asia.[15]

Anchor Smooth was the first lager to be brewed locally in Malaysia in 1933.[16] The lager has a 4.0% ABV, brewed to a smooth blend of aromatic hops.[6]

Kilkenny is a 4.0% ABV Irish ale that originated from the city of Kilkenny in Ireland in 1710.[6] The red velvety ale combines the bitterness of hops with the sweetness from the malt along with hints of coffee from the roasted barley. This gives the beverage a mix of fruity, floral and malty aromas.[17]

Paulaner is a 5.5% ABV German wheat beer that is brewed using a membrane filtration system which ensures a gentle filtration process to produce a clear beer.[18]

Kirin Ichiban is a Japanese 100% malt beer with a 5.0% ABV.[19] Available in more than 40 countries, the beer was first introduced in Malaysia in 2014, making it Heineken Malaysia's first Japanese product in its portfolio. The beer is brewed using a “First Press” method where only the first press of malt is extracted to make the beer.[6] This gives the beverage a crisp, rich flavour that leaves an aftertaste.

Stout

Guinness is a 5.5% ABV stout recognised for its distinct taste and heritage. The beverage sells more than 10 million pints daily worldwide.[20] In 1965, Heineken Malaysia brewed the first Guinness at its Sungei Way Brewery. Heineken Malaysia is a 5-time winner of the “Guinness League of Excellence,” in recognition for being the best brew in the world outside of Dublin.[6]

Cider

Strongbow Apple Ciders is a 4.5% ABV cider[6] sold globally in over 70 countries.[21] Launched in the UK in 1960 by H.P. Bulmer, the beverage uses apples grown and harvested from Herefordshire[22] where the cider is pressed and bottled.

Launched in 2017, Apple Fox Cider is a 4.5% ABV New Zealand-inspired cider produced in Heineken Malaysia.[23] Using apples sourced from orchards over the world, this gives the cider a crisp texture and intense flavour.[24]

Other brands in Heineken Malaysia’s portfolio

Anglia Shandy is a beverage made of a blend of beer and fizzy lemonade with an ABV of less than 1%.[25]

Malta is a lightly carbonated non-alcoholic malt beverage containing high concentrations of vitamins B1, B3 and B6.[26]

Economic Contributions

Taxes

Heineken Malaysia contributed over RM1.3 billion in taxes to the Malaysian government annually.[27]

Employment/Jobs creation

As part of the brewing industry, the company contributes to the creation of over 60,000 jobs in Malaysia.[28]

Corporate social responsibility

Sustainability

The BaBW supports 10 out of 17 of the United Nations Sustainable Development Goals.[30]

Advocating Responsible Consumption

Heineken Malaysia promotes their products responsibly, advocating responsible consumption to create a sensible drinking culture through their Drink Sensibly platform.[31]

Community

Source:[32]

SPARK Foundation is the CSR arm of Heineken Malaysia established in 2007. Most of the company's community programmes are carried out under SPARK Foundation to bring about positive social and environmental change.

Awards

See also

References

  1. ^ a b c d e f g h i j k l m "Our Brands Portfolio". Heineken Malaysia Berhad. Archived from the original on 1 April 2019. Retrieved 26 May 2020.
  2. ^ "Heineken Malaysia Berhad". Heineken Malaysia Berhad. Retrieved 21 May 2020.
  3. ^ "Board Of Directors". Heineken Malaysia Berhad. Archived from the original on 11 April 2020. Retrieved 21 May 2020.
  4. ^ "Management Team". Heineken Malaysia Berhad. Archived from the original on 11 April 2020. Retrieved 21 May 2020.
  5. ^ "Shareholding Structure". Heineken Malaysia Berhad. Archived from the original on 11 April 2020. Retrieved 21 May 2020.
  6. ^ a b c d e f g "Our Brands Portfolio". Heineken Malaysia Berhad. Archived from the original on 1 April 2019. Retrieved 21 May 2020.
  7. ^ "Heineken - USA". www.heineken.com. Retrieved 21 May 2020.
  8. ^ "Heineken heralds a new era | The Star". www.thestar.com.my. Retrieved 21 May 2020.
  9. ^ "Dutch brewer Heineken to launch its first alcohol-free beer". DutchNews.nl. 6 March 2017. Retrieved 21 May 2020.
  10. ^ "Heineken launches Heineken 0.0: Great Taste with Zero Alcohol". Heineken Malaysia Berhad. 25 June 2019. Retrieved 21 May 2020.
  11. ^ "Heineken - USA". www.heineken.com. Retrieved 21 May 2020.
  12. ^ "Tiger Beer: Our Story". www.tigerbeer.com. Retrieved 21 May 2020.
  13. ^ HEINEKEN Malaysia (2018). Heineken Malaysia Berhad Annual Report 2018. Heineken Malaysia Berhad. p. 36.
  14. ^ "Cheers to new beers | The Star". www.thestar.com.my. Retrieved 21 May 2020.
  15. ^ "Tiger Crystal, a cool new brew". www.thesundaily.my. Retrieved 21 May 2020.
  16. ^ Heineken Malaysia Berhad (2018). Heineken Malaysia Berhad Annual Report 2018 (PDF). p. 50.
  17. ^ "Kilkenny". Kilkenny. Retrieved 21 May 2020.
  18. ^ "Paulaner Malaysia". www.paulaner.my. Retrieved 21 May 2020.
  19. ^ "Kirin Ichiban is now part of the Guinness Anchor Berhad family | The Star". www.thestar.com.my. Retrieved 21 May 2020.
  20. ^ "Guinness marks 50th anniversary of brewing in Malaysia | The Star". www.thestar.com.my. Retrieved 21 May 2020.
  21. ^ Heineken Malaysia Berhad (2018). Heineken Malaysia Berhad Annual Report 2018 (PDF). Heineken Malaysia Berhad. p. 46.
  22. ^ "Are You Over 18?". sitename facebook. Retrieved 21 May 2020.
  23. ^ "Apple cider suited to local tastes | The Star". www.thestar.com.my. Retrieved 21 May 2020.
  24. ^ "Apple Fox Brings New Zealand Inspired Cider To Our Shores!". Heineken Malaysia Berhad. 15 August 2017. Archived from the original on 29 March 2019. Retrieved 21 May 2020.
  25. ^ "Our Brands Portfolio". Heineken Malaysia Berhad. Archived from the original on 17 March 2019. Retrieved 21 May 2020.
  26. ^ "Our Brands Portfolio". Heineken Malaysia Berhad. Archived from the original on 17 March 2019. Retrieved 21 May 2020.
  27. ^ Heineken Malaysia Berhad (2018). Heineken Malaysia Berhad Annual Report 2018 (PDF). Heineken Malaysia Berhad. pp. 5, 27.
  28. ^ "Beer & Malaysian Economy". Confederation of Malaysian Brewers Berhad | Voice of Malaysian Beer & Stout Industry. Retrieved 21 May 2020.
  29. ^ a b "Sustainability". Heineken Malaysia Berhad. Archived from the original on 11 April 2020. Retrieved 21 May 2020.
  30. ^ "Sustainable Development Goals .:. Sustainable Development Knowledge Platform". sustainabledevelopment.un.org. Retrieved 21 May 2020.
  31. ^ Heineken Malaysia Berhad (2018). Heineken Malaysia Berhad Annual Report 2018 (PDF). Heineken Malaysia Berhad. p. 59.
  32. ^ "Community". Heineken Malaysia Berhad. Archived from the original on 11 April 2020. Retrieved 21 May 2020.
  33. ^ Heineken Malaysia Berhad (2018). Heineken Malaysia Berhad Annual Report 2018 (PDF). Heineken Malaysia Berhad. pp. 60, 61.
  34. ^ "Water". SPARK Foundation. Retrieved 21 May 2020.
  35. ^ "Education". SPARK Foundation. Retrieved 21 May 2020.
  36. ^ "Get Involved". SPARK Foundation. Retrieved 21 May 2020.
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  43. ^ Daim, Nuradzimmah (13 August 2016). "New Straits Times bags Bronze Award in Putra Brand Awards 2016 | New Straits Times". NST Online. Retrieved 21 May 2020.
  44. ^ "Press release: The 6th Annual Responsible Business Awards 2015 Shortlist Is Announced | Ethical Corporation". www.ethicalcorp.com. Retrieved 21 May 2020.
  45. ^ "Heineken wins third gold at Putra Brand Awards | The Star". www.thestar.com.my. Retrieved 21 May 2020.
  46. ^ "Reader's Digest honours preferred names in Malaysia and the region | The Star". www.thestar.com.my. Retrieved 21 May 2020.
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  48. ^ ACCA Malaysia (2013). ACCA Malaysia SUSTAINABILITY REPORTING AWARDS (MaSRA) 2013 (PDF). pp. 19, 20.
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  50. ^ "Gold medal winners at Putra Brand Awards | The Star". www.thestar.com.my. Retrieved 21 May 2020.
  51. ^ "QL Resources comes out tops". The Edge Markets. 14 July 2011. Retrieved 21 May 2020.
  52. ^ "2011 – Asia Responsible Enterprise Awards". Retrieved 21 May 2020.
  53. ^ "The Brand Laureate Awards 2011". The Brand Laureate. 2011.
  54. ^ "MSA 2011 • MDBC". MDBC. Retrieved 21 May 2020.
  55. ^ MCG Index Awards 2010 (2010). MCG Index Awards 2010 (PDF). MCG Index Awards 2010. p. 89.{{cite book}}: CS1 maint: numeric names: authors list (link)
  56. ^ "JobStreet.com - Malaysia HR Awards 2010". www.jobstreet.com.my. Retrieved 21 May 2020.
  57. ^ "Major CR advances seen | The Star". www.thestar.com.my. Retrieved 21 May 2020.
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  59. ^ "The Star shines at Putra Brand Awards 2010 | The Star". www.thestar.com.my. Retrieved 21 May 2020.

External links