DI Corporation is a South Korean company involved in the manufacture and supply of semiconductors test equipment and computer chips. DI stands for Dongil.[2]
Its executive chairman is Park Won-ho, father of the K-Pop artist PSY, who released the song "Gangnam Style" in July 2012.
PSY, together with his father, uncle and grandmother own a combined 30 percent of the company.[3] The company's headquarters are located in Gangnam District, Seoul.
The company was established on June 10, 1955.[1]
It was listed on the Korea Stock Exchange in 1996.[1]
In 2003, it expanded and began operations overseas with the establishment of DI Japan Corp.[1]
According to Reuters, the company's market capitalization doubled in value after the release of "Gangnam Style", surging to 113.5 billion won ($101.29 million) in late September, 2012.[4]
In October 2012, Bloomberg L.P. reported that the "father-son connection" to the "Gangnam Style" music video has triggered an almost 500 percent rally in shares of DI Corporation.[5] The Economist compared its remarkable surge in share prices with stock market bubbles such as the 17th century Tulip mania.[6]
By the end of 2012, shares of DI corporation have surged eightfold since the release of the song.[3]