Bright Side (stylized in all caps) is a Cypriot YouTube channel operated by media publisher TheSoul Publishing. Founded in 2017, the channel uploads videos regarding how-to trivia as well as history and knowledge and mistakes. The YouTube channel has over 44.6 million subscribers to its main channel, and over 10.938 billion views.[3] The channel has over seven thousand videos.[4]
Bright Side was created on 15 March 2017, and posts videos that are a mix of “facts”, riddles and life hacks.[5] Bright Side has been described as a "popular content farm channel".[6]
In June 2019, Bright Side popularized a 382-day fast held in 1965 by Angus Barbieri, after creating an animated video recounting the event. The video received over 300,000 views within a week of its upload.[7]
Its most popular video is called "13 Tips on How to Survive Wild Animal Attacks", which was created in October 2017. As of January 2024[update], the video still has 93 million views.[citation needed]
The channel is operated by TheSoul Publishing, a company founded by Russian developers Pavel Radaev and Marat Mukhametov.[8] The company owns 100+ channels including 5-Minute Crafts, 5-Minute Crafts Kids, 5-Minute Crafts Girly, 7-Second Riddles and 5-Minute Magic.[4][9] In 2019, the company operated 40 Facebook pages in 10 languages and had 550 employees.[5] In 2021 the company had 100 channel brands in 19 different languages, with a 2,100 member global workforce. [10]